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Bench2Market Talks
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Building great technology isn’t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don’t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I’ll share lessons from MedTech startups — including one that failed despite FDA clearance — and show practical steps to integrate commercial planning, de-risk your startup, and win investor confidence before launch
Register to attend via Zoom.
The Bench2Market funding series is created to provide commercialization guidance to the university research community. Learn more at https://biolocity.gatech.edu/news-and-events/b2m-talks/.
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- Workflow Status:Published
- Created By:Christina Wessels
- Created:09/29/2025
- Modified By:Christina Wessels
- Modified:09/29/2025
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