{"685348":{"#nid":"685348","#data":{"type":"event","title":"Bench2Market Talks","body":[{"value":"\u003Cp\u003EBuilding great technology isn\u2019t enough. Many startups focus on product development and regulatory approval, only to struggle raising funding because investors don\u2019t see a clear path to market. The key to success? A believable go-to-market strategy early in your journey. In this session, I\u2019ll share lessons from MedTech startups \u2014 including one that failed despite FDA clearance \u2014 and show practical steps to integrate commercial planning, de-risk your startup, and win investor confidence before launch\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/gatech.zoom.us\/webinar\/register\/WN_AAjqeM-SQ9GO9JX5wjzEeg\u0022\u003E\u003Cstrong\u003ERegister to attend via Zoom.\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cem\u003EThe Bench2Market funding series is created to provide commercialization guidance to the university research community. \u0026nbsp;Learn more at \u003C\/em\u003E\u003Ca href=\u0022https:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u0022\u003E\u003Cem\u003Ehttps:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E.\u0026nbsp;\u003C\/em\u003E\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Ch5\u003E\u003Cstrong\u003ECreating Investor Currency\u003C\/strong\u003E\u003C\/h5\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"\u0022Creating Investor Currency\u0022 - Megan Eckerman, iniMEG Consulting"}],"uid":"35486","created_gmt":"2025-09-29 14:32:39","changed_gmt":"2025-09-29 17:19:48","author":"Christina Wessels","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2026-01-21T12:00:00-05:00","event_time_end":"2026-01-21T13:00:00-05:00","event_time_end_last":"2026-01-21T13:00:00-05:00","gmt_time_start":"2026-01-21 17:00:00","gmt_time_end":"2026-01-21 18:00:00","gmt_time_end_last":"2026-01-21 18:00:00","rrule":null,"timezone":"America\/New_York"},"location":"Webinar","extras":[],"related_links":[{"url":"https:\/\/biolocity.gatech.edu\/bench2market\/","title":"Biolocity website"}],"groups":[{"id":"655285","name":"GT Commercialization"},{"id":"1292","name":"Parker H. Petit Institute for Bioengineering and Bioscience (IBB)"},{"id":"1254","name":"Wallace H. Coulter Dept. of Biomedical Engineering"}],"categories":[],"keywords":[{"id":"187423","name":"go-bio"},{"id":"189814","name":"go-researchevents"},{"id":"188880","name":"go-bio-commercialization"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}