More than 1,000 cosplayers, gamers, and nerds took over Macon, Georgia’s, annual Cherry Blossom Festival in late March. They were there for the fourth year of the CBF Isekai convention, which celebrates all things anime, cosplay, and esports, but Isekai offers more than a weekend of fun. Participants could enter gaming competitions that might help them land a future cybersecurity or IT job. 

CBF Isekai is sponsored by SON Technologies — short for Swagged Out Nerds — a Macon esports company focused on workforce development. SON believes the best gamers can also become promising IT professionals. 

A startup founded by two Air Force veterans, SON is already making a name for itself in the esports world and has support from Georgia Tech. It is one of the Accelerate companies in the startup portfolio of Tech’s Advanced Technology Development Center (ATDC), one of the oldest and most successful university-affiliated incubators in the United States.

Swagged Out Start

SON founders Jason Clarke and John Robinson first met when they both worked in cybersecurity in the Air Force. As they transitioned to civilian IT careers, they realized a perhaps unlikely source sparked their IT expertise — video games. In 2019, the two partnered to create an esports competition team for veterans, but they knew the company’s mission could be bigger.

“When people think of gamers, you think of a 40-year-old person in their mom’s basement,” Clarke said. “But we wanted to change the perception. Gamers have employable skills that can be used for substantial IT work.”

For example, when a person plays a multiplayer game like Fortnite, they can assume a leadership role, delivering directives to their teams. What may look like mere play actually entails planning, organizing, and executing. Even a simple task like troubleshooting a household wi-fi network is a skill that can be expanded on with the right training.

From Player to Professional

SON wants both kid and adult gamers to know they have options. They regularly host gaming tournaments and conventions to find people who would be right for their programs and cultivate community. Through a partnership with digital education company Aperion Global Institute and cybersecurity certification organization EC-Council, Clarke and Robinson administer a high school-level curriculum highlighting the synergies between IT and gaming. 

Adults also have opportunities. Past SON tournament competitors can take an eight-week program, Sticks to Clicks, to turn their gaming skills into IT proficiency. These initiatives come at a crucial time: Between now and 2030, according to O*NET OnLine, 51,000 cybersecurity jobs in the state of Georgia are expected to be vacant. 

Game-Changing Career Paths

The programs’ benefits are already tangible. One adult participant in Sticks to Clicks had an annual income of less than $10,000 before joining the program. In the first seven weeks, he earned a certification in CompTIA Security+. In the eighth and final week, he interviewed with some of SON’s workforce partners. He was ultimately hired to install network infrastructure for $46,000 a year. 

High school students have had similar success. In the 2025-26 school year alone, 150 students went through the SON program and received stackable credentials that can prepare them for IT careers even if they don’t go to college. 

All of this momentum got ATDC’s attention, and SON Tech was accepted as a portfolio company in Fall 2024. Both Georgia AIM and the Air Force went to Macon for the 2025 Isekai convention and met potential employees firsthand. They saw that SON was just getting started.

The ATDC Connection

SON joined ATDC in 2024 under the AI and Manufacturing vertical sponsored by Georgia AIM, a statewide coalition to advance manufacturing using AI. SON is one of ATDC’s first middle Georgia companies, but the entire state will experience benefits. Through ATDC, SON can use Georgia Tech resources, meet experts in grant applications and corporate networking, and plug into the startup ecosystem in Atlanta. The three-to-five-year program helps startups scale up. 

“The truth is when you’re starting a company, the first few years are the worst of your life,” said Nwanyinma Dike, who serves as the Georgia AIM and ATDC liaison. In this role, she advises SON. “Connecting into a community of folks rooting for you, listening to you, helping you breathe through whatever challenges occur is one of the most valuable resources ATDC has to offer.”

The size of the March Isekai event was only possible thanks to ATDC’s support. They helped SON fundraise by finding the right sponsors.

“We went from starting this convention in a pizza shop to now packing an entire plaza downtown,” Clarke said. “To see the growth is amazing. We've received a lot of industry backing because of the creative ways we're helping workforce development.”

Dike wants to ensure the event wasn’t a one-off and that SON can keep up the momentum. SON is already planning an even bigger 2026 Isekai convention, with exciting new partners in the pipeline who want to share in the energy of this creative workforce development solution and movement.

SON also announced a partnership with gaming company Blaze Fire Games and the Houston County School District. The school district can access Blaze Fire Games’ Recruit, Reclaim, and Retain career pathway program, which is designed to help close the technology industry’s vast talent gap.

“The partnership is exciting because it represents more than creating and launching an esports club,” said Isiah Reese, CEO and co-founder of Blaze Fire Games. “This agreement allows our company to continue creating opportunities and develop relevant, sustainable career-readiness skills required to compete in today’s environment.”

Sherri Johnson, the CEO and principal of Houston County College and Career Academy, agrees. "The partnership is a real game-changer for our students. These unique, forward-thinking, 21st-century digital economy workforce educational courses will empower our instructors to reimagine and enhance classroom learning within our cybersecurity and gaming career pathway programs.”

SON is ready to rise to whatever industry or challenge needs their model next. What they have been able to do for the IT and cybersecurity fields could eventually be applied to the Federal Aviation Administration or even healthcare technician jobs. There’s an entirely new way to develop the tech world field, and it may not start in a classroom but with a controller.