What is a meme? One of the most famous memes is a small square photo of a toddler in a green and white shirt with a determined look on his face, clenching a fist of sand, labeled with a single word: SUCCESS. The meme went viral and became known as the “success kid.” The image was such a hit that it was ultimately licensed for commercial use, and was even used by the White House to promote immigration reform.

This example demonstrates why memes can be such a powerful marketing tool. They grab your attention; you can share them with just a click, and everyone can relate to them in an instant. I have used memes in my marketing campaigns, primarily in email marketing, and have seen higher click-through rates as a result.

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