{"609654":{"#nid":"609654","#data":{"type":"news","title":"Memes: A Digital Marketing Tool For Every Industry","body":[{"value":"\u003Cp\u003EWhat is a meme? One of the most famous memes is a small square photo of a toddler in a green and white shirt with a determined look on his face, clenching a fist of sand, labeled with a single word: SUCCESS. The meme went viral and became known as the \u0026ldquo;success kid.\u0026rdquo; The image was such a hit that it was ultimately licensed for commercial use, and was even used by the White House to promote immigration reform.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThis example demonstrates why memes can be such a powerful marketing tool. They grab your attention; you can share them with just a click, and everyone can relate to them in an instant.\u0026nbsp;I have used memes in my marketing campaigns, primarily in email marketing, and have seen higher click-through rates as a result.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003E\u003Ca href=\u0022https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/08\/10\/memes-a-digital-marketing-tool-for-every-industry\/#3d49fcb52664\u0022\u003EContinue story at Forbes\u003C\/a\u003E\u003C\/strong\u003E\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"What is a meme? One of the most famous memes is a small square photo of a toddler in a green and white shirt with a determined look on his face, clenching a fist of sand, labeled with a single word: SUCCESS."}],"uid":"34602","created_gmt":"2018-08-13 13:27:04","changed_gmt":"2018-08-13 13:27:04","author":"Georgia Parmelee","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2018-08-13T00:00:00-04:00","iso_date":"2018-08-13T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"609651":{"id":"609651","type":"image","title":"Memeois","body":null,"created":"1534166700","gmt_created":"2018-08-13 13:25:00","changed":"1534166700","gmt_changed":"2018-08-13 13:25:00","alt":"memeois logo","file":{"fid":"232182","name":"Memoies.jpg","image_path":"\/sites\/default\/files\/images\/Memoies.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/Memoies.jpg","mime":"image\/jpeg","size":9233,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Memoies.jpg?itok=AlJdAF8B"}}},"media_ids":["609651"],"groups":[{"id":"583966","name":"CREATE-X"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}