Enhancing Public Understanding Of The Engineering Profession
Georgia Engineer - October 2008
Column by Don Giddens, dean of the College of Engineering at Georgia Tech and chair of the National Academy of Engineering Committee that conducted the engineering perceptions and messaging study, "Changing the Conversation." Ask a typical teenager to describe an engineer, and more likely than not, the image will focus on someone, usually male, who designs and builds cars, bridges, buildings and the like. While the example is certainly valid, this narrow and outdated image is troubling on several levels.