Survey Reveals Split on Online vs. Paper Whistle
Readers seem to be divided when it comes to whether they’d read The Whistle if it were only available online, according to the results of our recent readership survey.
Out of 344 faculty and staff members, 32.9 percent indicated that they have computer access but would prefer to read a print version, while 46.2 percent indicated that nothing would prevent them from reading an electronic version.
This is one of the many pieces of information we learned from the survey, which was emailed to a sample of 1,021 Georgia Tech employees. Respondents came from units, colleges, and schools from across campus, and included 329 staff members and 15 faculty members.
Other findings from the survey included the following:
- Fifty-seven percent of respondents read every issue, while 27 percent read the occasional issue.
- About 90 percent read the print version, while 9.6 percent read the online version available at www.whistle.gatech.edu.
- When asked how they’d prefer to receive an electronic Whistle, 27.3 percent said they were very likely to read an emailed PDF of each issue; 19.5 percent were very likely to read an email directing readers to a website with new content; and 18.6 percent would be very likely to read it if there were a link in the Daily Digest.
- When asked about using Facebook or Twitter to share highlights from The Whistle, 60.8 percent and 84.6 percent, respectively, weren’t interested.
The information collected in this survey will be used to make informed decisions about The Whistle and its content going forward. If you have any comments or suggestions, email Editor Amelia Pavlik.