Cool Insights: What You Produce… is What Your Consumer Gets?

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In the September 2011 issue of Food Logistics, Alejandro MacCawley, PhD student in the Stewart School of Industrial and Systems Engineering and research associate for the Georgia Tech Integrated Food Chain Center, authored the sixth installment for the Cool Insights column, titled “What You Produce… is What Your Consumer Gets?”  In the issue, MacCawley discusses the “SMART” approach to food chains as a way to reduce variability in the shelf life of a product, using the work done by the Wine Supply Chain Council as an example.

To celebrate the opening of the Georgia Tech Supply Chain & Logistic Institute’s (SCL) Integrated Food Chain Center (IFC), Food Logistics Magazine initiated a new column titled, Cool Insights.  The column, which began with the April / May 2010 issue, has exclusively featured thoughts from the faculty, staff, and partners of the IFC on various aspects of food chain.


  • Workflow Status:Published
  • Created By:Ashley Daniel
  • Created:09/29/2011
  • Modified By:Fletcher Moore
  • Modified:10/07/2016