Automation in logistics is accelerating—but so is the gap between what's promised and what's delivered. Systems get sized based on optimistic assumptions. Hidden dependencies become single points of failure. Technology that shines in the demo struggles under real operating conditions. In this session, leaders from Georgia Tech's Supply Chain and Logistics Institute join industry practitioners to dig into the root causes of automation underperformance—and the design, evaluation, and implementation practices that build more resilient, effective operations.

Join Georgia Tech's Supply Chain and Logistics Institute and industry practitioners to dig into the root causes of automation underperformance—and the design, evaluation, and implementation practices that build more resilient, effective operations.

Featuring

• Russ Meller, Founder & Principal or Distribution Science LLC
• Matthew Hobson-Rohrer, Fractional Advisor - Technology and Automation, Hobson-Rohrer Solutions, Inc.
• Juergen Baumbach, Managing Principal, LAst LLC
• Chris Gaffney, Managing Director of SCL and Academic Program Director in GTPE and Edenfield Executive-in-Residence