In honor of the league’s 60th anniversary on Sunday, this roundtable will go into the financial forces that shape the Super Bowl. While the action on the field takes center stage, the "game behind the game" is driven by a complex web of market trends, broadcast rights, and city-wide investments. This discussion moves beyond the standard highlights to explore how a single Sunday in Santa Clara creates a massive economic ripple effect. We’ll discuss everything from the astronomical cost of a 30-second commercial to how teams navigate the salary cap to build a championship roster. Whether you’re interested in the data of the draft or the business of the halftime show, this session is designed to break down the barrier between the bleachers and the front office. Join us for a relaxed, open dialogue about the money, the myths, and the future of the sport we love.