Ghosal on Product Differentiation | Mercury

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Ghosal on Product Differentiation

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Thursday Jun 09 2011

Publication: biodiversity meltdown

Article URL: http://www.bloomberg.com/news/2011-06-08/kentucky-manufacturer-big-ass-fans-turns-a-commodity-into-a-brand.html

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Ivan Allen College of Liberal Arts

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Workflow Status: Published
Created By: Benjamin Chapman
Created: 06/09/2011
Modified By: Benjamin Chapman
Modified: 10/07/2016

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Student and Faculty

Keywords

economics , marketing , Vivek Ghosal