In the April/May 2011 issue of Food Logistics, Dr. H. Donald Ratliff authored the third installment for the Cool Insights column, titled “How Can We Get Value From Product Traceability?”.   Ratliff discusses the major cost of traceability is the capturing of information by each enterprise in the chain and making this information electronically available by labels or RFID tags.

Previous installments of the Cool Insights column:

Food Logistics, March 2011:  Nick Pacitti, Sterling Solutions LLC, Memphis and co-founding member, Integrated Food Chain Center, authored the second installment for the Cool Insights column, titled “Collaboration is Critical For Cold Chain Improvement.”

Food Logistics, January/February 2011:  David Sterling, Sterling Solutions LLC, Memphis and co-founding member, Integrated Food Chain Center, authored the first installment for 2011 titled "Cold Chain Innovation: Fundamentals First.”

Click here to read more about the column and to find links to the six installments from 2010.