Have you ever seen a great social media stunt or attended an amazing marketing pop-up event and wondered what the strategic thinking was behind that idea?  Weber Shandwick, a leading global communications and engagement firm, is seeking a talented and enthusiastic summer 2019 intern in Washington, DC to support its growing team of creative strategists and account planners. These are the people who dig up insights, conduct research and analyze data to develop the strategies behind the creative campaigns.

Our internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators. 

Planning interns will follow cultural trends, conduct social media scans, participate in creative briefings, pull and work with data for analytic reports, and support campaign creation and measurement.

In addition to the day-to-day responsibilities, we offer lunchtime seminars as well as a group project to enhance the learning experience and provide greater exposure to the marketing communications and creative strategy.  Interns are assigned staff mentors to help guide and evaluate them through their professional experience and may have the opportunity to present their project to members of our staff at the end of the program.

Qualifications:

• You must be a student or recent college graduate who received academic credit at an accredited college or university during the spring 2019 semester with a GPA of 3.3 or higher
• Rising junior, senior or recent college graduate preferred
• Demonstrate interest and commitment to the field of communications, market research or creative campaign development
• Available to work a full-time schedule from Monday, June 3 – Friday, August 9.  Business hours are 9 a.m. to 6 p.m., Monday through Friday.
• Demonstrated leadership, creativity and curiosity
• Interest in market research and familiarity with developments in culture, brands and politics
• Knowledge of the media landscape and a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels.

• Cover letter and Resume - including GPA
• Please provide a short answer (no more than 750 words each) to two of the following questions:
• What do you think is the biggest cultural trend that’s affecting how brands and organizations communicate with the public? 
• Briefly describe one corporate reputation challenge which has recently received attention in media and give your opinion as to whether you believe it was managed well by the company and why, or what you would have done differently?
• Briefly describe an instance where you’ve lead, assisted or planned a communications campaign for a client, organization, or class project