On Games.com: "Georgia Tech professor and game researcher [LCC Professor] Ian Bogost tries to put his finger on why so many people seem so worried about Zynga and what their success represents for the game industry. "I have a liberal sense of what a game is. I do think, though, that the kind of experiences that [Zynga] are creating are more like [Skinner] boxes, like behaviorist experiments with rats. They're relying on creating these compulsions so people will want to come back and click on the bar. And so, in that respect, I fear those kinds of products." Read more from Bogost about the Zynga debate in the CNET article.