event
Modeling of Travelocity's On-line Travel Distribution Business
Primary tabs
TITE: Modeling of Travelocity's On-line Travel Distribution Business
SPEAKER: Barry Smith
ABSTRACT:
Beginning in 2002, Travelocity and the Sabre Research Group collaborated to develop the Enterprise Network Model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business. The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line. This project was recognized in 2005 as an Edelman competition finalist.
Status
- Workflow Status: Published
- Created By: Anita Race
- Created: 02/18/2010
- Modified By: Fletcher Moore
- Modified: 10/07/2016
Categories
Keywords
No keywords were submitted.
Target Audience