Modeling of Travelocity's On-line Travel Distribution Business
TITE: Modeling of Travelocity's On-line Travel Distribution Business
SPEAKER: Barry Smith
Beginning in 2002, Travelocity and the Sabre Research Group collaborated to develop the Enterprise Network Model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business. The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line. This project was recognized in 2005 as an Edelman competition finalist.