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Modeling of Travelocity's On-line Travel Distribution Business

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TITE: Modeling of Travelocity's On-line Travel Distribution Business

SPEAKER: Barry Smith

ABSTRACT:

Beginning in 2002, Travelocity and the Sabre Research Group collaborated  to develop the Enterprise Network Model (ENM).  The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business.  The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line.  This project was recognized in 2005 as an Edelman competition finalist.

Status

  • Workflow Status:
    Published
  • Created By:
    Anita Race
  • Created:
    02/18/2010
  • Modified By:
    Fletcher Moore
  • Modified:
    10/07/2016

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