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Modeling of Travelocity's On-line Travel Distribution Business
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TITE: Modeling of Travelocity's On-line Travel Distribution Business
SPEAKER: Barry Smith
ABSTRACT:
Beginning in 2002, Travelocity and the Sabre Research Group collaborated to develop the Enterprise Network Model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business. The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line. This project was recognized in 2005 as an Edelman competition finalist.
Status
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Workflow Status:
Published -
Created By:
Anita Race -
Created:
02/18/2010 -
Modified By:
Fletcher Moore -
Modified:
10/07/2016
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