3PLs on Integration, Sustainability and Security of the Supply Chain
The '2008 Third Party Logistics Study'is the thirteenth in a series of reports on the state of logistics outsourcing. The study, developed in cooperation with Georgia Tech's Supply Chain & Logistics Institute, Capgemini, Oracle, and DHL, highlights three key areas where companies must increase investment if they are to maintain competitive advantage: green supply chain initiatives, security in the supply chain and logistics integration. To view the entire report, visit: http://www.scl.gatech.edu/research/supply-chain/3pl.php.
The web-based survey of 1,644 logistics executives from North America, Europe, Asia Pacific and Latin America identifies a number of key findings:
* Green supply chain initiatives are essential for future business success according to 98% of logistics executives, yet the majority is unwilling to invest any additional funds in the greening of the supply chain.
* The theft of material goods continues to be the top security concern. But the changing business environment means that companies must focus more attention on other causes of supply chain disruption from the theft of intellectual capital and natural disasters, to the closure of ports and product tampering.
* Underpinning sustainability and security are strong relationships across the different parties in the supply chain achieved through integrated systems and services. Through deliberate efforts to form solid relationships with logistics providers using detailed contracts and metrics, companies can achieve significant cost savings, shorter order cycles, better customer service and improved business efficiency.
Although the survey shows that 3PLs and their users believe the associated costs of creating a more secure, integrated, environmentally-friendly supply chain should be split, there is continued resistance to collaboration and the unspoken assumption that costs will ultimately be carried by the customer.
Green supply chain:
Companies are almost unanimous in their belief that green supply chain initiatives, such as local sourcing, are important but there is widespread uncertainty about how to move forward with sustainable supply chain operations. However, companies must begin to act before it is too late. The survey shows that the 'greening' of the supply chain will have an increasing impact on network design, transport modes used, selection of equipment, business processes, behaviors and balance sheets. Yet few users rate green capabilities as a deciding factor when choosing 3PL partners. Only 46% of respondents said that the effect of supply chain operations on the environment was a factor considered when selecting a 3PL. Collaboration is key; only when the source and impact of emissions can be accurately assessed can 3PLs and their customers become accountable and will the supply chain become more environmentally friendly.
"3PLs and their customers must be open about expectations and capabilities, if they are to find innovative ways to improve supply chain security and green credentials,* said Hans Hickler, CEO, DHL Global Customer Solutions. "When companies cooperate with 3PLs, there is often limited readiness for both parties to adequately learn current practices, develop joint solutions and share the benefits. But those willing to advance the 3PL-customer relationship beyond today's sticking points stand to be rewarded with supply chain efficiencies that deliver competitive advantage and customer satisfaction.*
Security in the supply chain:
Although 76% of respondents called their 3PLs secure, the survey reveals a gap between 3PL users' expectations and the current security capabilities of their 3PLs. Companies are becoming increasingly concerned about the costs of meeting compliance mandates designed to enhance supply chain security in the face of terrorist threats. However, by working closely with 3PLs and setting up the right processes, companies can stand to gain considerable benefits that help recoup costs and improve the efficiency of the supply chain.
"Though the overall 3PL picture is similar to last year, it has become clear that green supply chain and supply chain security are increasingly becoming key drivers for success,* said Dennis Wereldsma, Global Leader of Capgemini's Distribution Sector. "As compliance and regulation around green and security practices becomes increasingly prevalent, 3PLs and users that are greener and can tout their security capabilities can gain significant market advantage.*
The benefits of supply chain collaboration and logistics integration can be huge, but this can only be achieved by putting aside fears over loss of control, visibility, internal competency, and of being too dependent on a third party service provider. However, through the use of comprehensive service level agreements that balance costs and risks and 3PLs investing in their own service offerings, companies will begin to experience the payoffs of working so closely together. By adopting integration-enabling, open standards-based technologies together with 3PLs, companies will be able to increase agility, lower costs and ensure stronger relationships.
Dr. John Langley from the Georgia Tech's Supply Chain & Logistics Institute reiterates, "The greatest shared challenge is that of forming and growing successful collaborative relationships between users and providers of logistics services. Without a commitment from both sides little progress can be made in the greening of the supply chain and supply chain security. More than three quarters of 3PL users rate consolidation, routing, and mode selection as the top services 3PLs can contribute to green strategies. However, just 31% indicate that their 3PLs currently offer these capabilities.*
Technology is a high priority for 3PL users. 3PLs continue to outsource web-enabled communications, visibility tools, warehouse/distribution management, and transportation management/execution. However, the IT expectation/performance gap persists, with only 38% of the respondents satisfied with their 3PL providers' information technology capabilities.
"The continued gap between the capabilities of 3PLs and what is required by their customers is extremely worrying,* said Sundar Swaminathan, Senior Director, Oracle. "IT capabilities are critical to the integration of logistics services provided by 3PLs and the ability to facilitate green supply chains and supply chain security. 3PLs need to simplify and modernize their applications and infrastructure so they can bring new services to market more quickly, increase agility and operational efficiency and deliver service excellence.*
About the Study
A total of 1,644 logistics executives from North America, Europe, Asia Pacific and Latin America participated in the web-based survey. A small number of executives in other areas such as South America and the Middle East also responded although there was no in-depth analysis of these geographies. The findings were then supplemented with the results from in-depth 'focus interviews' which were a new feature in this year's study. Interviews were conducted with industry observers and experts, primarily relating to the special topics identified in this year's report; integrated service offerings, "green* supply chain, and supply chain security. The Capgemini Accelerated Solutions Environment* (ASE) was also leveraged as a brainstorming setting where executives could collaborate on shared issues. Survey recipients were asked to think of a 3PL as a company that provides one or more logistics services for its clients and customers and a 'fourth party logistics (4PL) provider' of logistics services as one that may include more advanced logistics outsourcing services than a conventional 3PL normally would provide.
Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore*, which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of *8.7 billion and employs over 86,000 people worldwide. More information is available at www.capgemini.com.
About Georgia Tech
Georgia Tech, located in Atlanta, is a leader in logistics and supply chain and logistics education. Through its H. Milton Stewart School of Industrial and Systems Engineering (ISyE) and the Supply Chain and Logistics Institute (SCL), Georgia Tech is committed to serving logistics educational needs through its degree programs and its comprehensive professional education program. Georgia Tech also conducts a fully accredited Executive Masters in International Logistics (EMIL) program, a Supply Chain Executive Forum, and a Leaders in Logistics Research Program. Global involvement is facilitated through TheLogistics Institute Asia-Pacific, a program in partnership with the National University of Singapore. For more information, please visit www.isye.gatech.edu and www.scl.gatech.edu, as well as www.scl.gatech.edu/scef for information about the Supply Chain Executive Forum at Georgia Tech.
About C. John Langley, Jr., Ph.D.
Dr. C. John Langley Jr. is Professor of Supply Chain Management and Director of Supply Chain Executive Programs at the Georgia Institute of Technology in Atlanta, Georgia, USA. Dr. Langley is a former President of the Council of Supply Chain Management Professionals, and a recipient of the Council's Distinguished Service Award. In 2007 he was recognized by the American Society of Transportation and Logistics as an Honorary Distinguished Logistics Professional for his long-term contributions and continuing commitment to the transportation logistics community. He received his Ph.D. degree in Business Logistics from Penn State University. Dr. Langley has co-authored several books, including Supply Chain Management: A Logistics Perspective, an 8th edition textbook published 2008. He is lead author of the annual Third Party Logistics Study, and has just completed the 2008 13th Annual 3PL Study. Dr. Langley also serves on the Boards of Directors of UTi Worldwide, Inc., Averitt Express, Inc., and Forward Air Corporation, in addition to several involvements on academic advisory boards to logistics organizations. He also serves currently as Education Advisor for NASSTRAC.
Oracle is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. Some 300,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations. DHL is a Deutsche Post World Net brand. The group generated revenues of more than *63 billion in 2007.