INFORMS - Atlanta Meeting

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TITLE: Evaluation of Hotel Demand Forecasting Techniques

SPEAKER: Utku Yildirim


Although accurate demand forecasting is one of the most critical component of any revenue management application, it has not received enough attention. Utku Yildirim will give a presentation that focuses on the commonly used demand forecasting techniques and compares their performances based on real-world hotel booking data.


Utku Yildirim focuses on development of pricing and revenue management solutions at Prorize LLC. Prior to joining Prorize LLC, he was a member of the Revenue and Profit Management department at Disney Parks and Resorts, which is responsible for the development and deployment of revenue management solutions.

Utku received his Ph.D. degree in Operations Research and Industrial Engineering at the University of Texas at Austin. During his graduate studies, Utku worked on stability and pricing of queuing networks as well as hotel and airline revenue management problems.


  • Workflow Status:Published
  • Created By:Anita Race
  • Created:10/12/2009
  • Modified By:Fletcher Moore
  • Modified:10/07/2016