Distributed generation (DG) refers to power generation at the point of consumption. Generating power on-site, rather than centrally, eliminates the cost, complexity, interdependencies, and inefficiencies associated with transmission and distribution. Like distributed computing (i.e. the PC) and distributed telephony (i.e. the mobile phone), distributed generation shifts control to the consumer.

Historically, distributed generation meant combustion generators (e.g. diesel gensets). They were affordable, usually reliable, but not very clean. Recently, solar has become a popular distributed generation option. Although the output is clean it is also intermittent, making it a challenging strategy for businesses that need power around the clock, including when the sun is not shining.

On October 30, plan to participate in discussion with a knowledgeable and experienced panel about the pros and cons of distributed generation and rooftop PV.

Panelists include:

• Farah Mandich, McKinsey & Co. — a Senior Research Analyst in McKinsey’s Americas Electric Power & Natural Gas Practice, Mandich joined McKinsey in 2008 and has been building a specialty in renewable power, particularly solar. Prior to joining McKinsey, Farah attended Texas Christian University, where she completed an internship in the White House National Economic Council, and earned a B.S. in Economics.
• Steve Furtado, Turner Enterprises, Inc. — Furtado is property and facilities manager for Turner Enterprises, Inc. where he oversees The Turner Building operations, special projects and new initiatives. He also manages renewable energy upgrades, where he oversaw the construction of the Luckie Street Property 200kw parking lot solar installation, which was completed in two phases over a two-year period.
• Deidra Cunningham, IKEA Atlanta — Cunningham is Marketing and Public Relations Manager for IKEA Atlanta. She has been involved in a number of facets of IKEA’s business, which range from consumer products to commercial products and sales. Since 2010 Deidra has been the face of IKEA in sharing the great strides the company takes locally to reduce its carbon footprint. Her experience includes roles at Kimball Office and the Fuqua School of Business at Duke University. She has a B.A. from Duke University in Political Science, African American Studies and Education.