IMPACT Presents: Joy Howard, Converse North America

Event Details

Dori Pap


Summary Sentence: Joy Howard, VP of Marketing at Converse North America, will speak at IMPACT on Feb. 20.

Full Summary: The IMPACT Speaker Series is a weekly presentation sponsored by the Institute for Leadership and Entrepreneurship.  Joy Howard will present at IMPACT on February 20 at 4:30 pm.

The IMPACT Speaker Series continues on Monday, February 20 with a talk by Joy Howard on "Building a Cultural Brand." Ms. Howard is the VP of Marketing for North America at Converse. Prior to joining Converse, she worked for the Coca-Cola Company as a Global Marketing Director and for Johnson & Johnson managing brands like Johnson’s Baby® and K-Y®.

Please join us for this talk at 4:30pm in the College of Management..


More about the Speaker

Joy Howard joined Converse as VP of Marketing for North America in November 2010. She is responsible for all aspects of marketing strategy and brand management, including advertising and communications, sports marketing, and retail marketing. Established in 1908, Converse is a wholly owned subsidiary of NIKE, Inc. Known for such legendary classics as the Chuck Taylor® All Star® and the Jack Purcell®, Converse has become a truly iconic youth-culture brand.

Joy joined Converse from the Coca-Cola Company where she was based most recently in Zurich, Switzerland as Global Marketing Director in the Company’s joint venture with Nestlé. She joined Coke after climbing the ranks of brand management at Johnson & Johnson. At J & J she championed expansion opportunities for Johnson’s Baby® in emerging markets and repositioned the previously niche K-Y® Brand for mainstream growth.


About the Impact Speaker Series

Since 2002, the IMPACT Speaker Series has brought highly successful business leaders from a variety of industries to campus to share their experiences and give advice to students and other entrepreneurs on topics ranging from "building a venture around intellectual capital" to "successful entrepreneurship in large organizations" and "socially responsible leadership". The weekly series provides Georgia Tech students, alumni and the Atlanta business community an opportunity to network and learn from successful entrepreneurs, venture capitalists, and notable business and non-profit leaders. Events for the series take place in the LeCraw Auditorium in the College of Management building at 4:30 pm on Wednesdays unless otherwise noted.  

The series is free and open to the public, and reservations are not required.



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Additional Information

In Campus Calendar

Scheller College of Business

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careers, Communications & Marketing, Leadership, marketing strategy
  • Created By: Dori Pap
  • Workflow Status: Published
  • Created On: Feb 8, 2012 - 11:28am
  • Last Updated: Oct 7, 2016 - 9:58pm