Learning about America from Starbucks

Event Details
  • Date/Time:
    • Monday February 6, 2012
      3:00 pm - 4:30 pm
  • Location: Room 104, Old Civil Engineering Building, 221 Bobby Dodd Way, Atlanta, GA 30332
  • Phone:
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  • Email:
  • Fee(s):
    Open to the Public
  • Extras:
Contact

LaDonna Bowen

    School of History, Technology, and Society

    404-894-3198

Summaries

Summary Sentence: Presented by the School of History, Technology and Society, this talk features guest speaker Bryant Simon of Temple University.

Full Summary: Learning about America from Starbucks presented by HTS Guest Speaker Bryant Simon (Temple University)

Bryant Simon

Temple University professor Bryant Simon visits with his book, Everything but the Coffee: Learning About America from Starbucks, which looks beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Simon visited hundreds of Starbucks around the world to ask: Why did Starbucks take hold so quickly with consumers? What did it seem to provide beyond a decent cup of coffee? Why at the moment of Starbucks’ profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and cultural significance? Everything but the Coffee probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity it offers.

Additional Information

In Campus Calendar
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Groups

Ivan Allen College of Liberal Arts, School of History and Sociology

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Keywords
HTS Graduate Forum Speaker Series, HTS Monday Seminar Speaker Series
Status
  • Created By: LaDonna Bowen
  • Workflow Status: Published
  • Created On: Nov 29, 2011 - 5:05am
  • Last Updated: Oct 7, 2016 - 9:56pm