Bogost on Zynga's Business Process

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"I don't want to celebrate them just because they have a lot of users and make a lot of money," said Ian Bogost, Associate Professor of Digital Media and Director of Graduate Studies in the School of Literature, Communication, and Culture. Bogost continued, "The company has been "very, very brazen about their business process. It turns your relationships into these resources that form the backbone of their business." Source: The Tennessean - March 22, 2011

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Ivan Allen College of Liberal Arts

Digital Media and Entertainment
Ian Bogost, The Tennessean, Zynga
  • Created By: Lauren Langley
  • Workflow Status: Published
  • Created On: Mar 30, 2011 - 11:57am
  • Last Updated: Oct 7, 2016 - 10:24pm