The Socially Aware Mobility project is poised to have tremendous impact on the Metro Atlanta area, revolutionizing and modernizing the transit system for the 21st century. Funded in part by a grant by the National Science Foundation, the project aims to bring equitable accessibility, decreased congestion, and increased mobility to all users of the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through optimization and machine learning, the project will create a scalable, On-Demand Multimodal Transit System model, which will be validated through implementation in the Atlanta region. By providing solutions to increase mobility while simultaneously decreasing congestion, the project stands to have significant impact on how Atlantans navigate around the community.