Digital Disruption | The Customer Experience

Event Details
  • Date/Time:
    • Thursday November 1, 2018
      6:00 pm - 7:00 pm
  • Location: LeCraw Auditorium, Scheller College of Business
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Jason Parrish


Summary Sentence: Creating compelling customer experiences in the age of Digital Disruption.

Full Summary: Creating compelling customer experiences in the age of Digital Disruption.

We are excited to invite you to Part III of the Digital Disruption series, a collaboration between Scheller College of Business at Georgia Tech and Accenture that explores trends in today’s ever-changing digital arena. The series examines ways successful organizations and managers embrace technological advances and leverage opportunities to accelerate innovation, create value, and build the workforce of the future.

Part III of the series will focus on creating compelling customer experiences in the age of Digital Disruption.  We will explore how digital innovations in strategy, customer experience design, advanced customer analytics, omni-channel campaigns, and e-commerce are transforming the customer journey.  All of which helps companies drive revenue, increase efficiency and reduce costs as well as enhance brand equity and engagement at scale.


Maryam Alavi
Dean and Stephen P. Zelnak Jr. Chair
Professor of Information Technology Management
Scheller College of Business


Tony Drummond
Vice President of Client Experience
Cox Automotive

Jeannine Falcone
North America Marketing Lead
Accenture Interactive

Frank T. Rothaermel, Ph.D.
Russell B. and Nancy H. McDonough Chair in Business
Professor of Strategy & Innovation
Scheller College of Business

Registration is required as space is limited. Register today.

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Invited Audience
Faculty/Staff, Postdoc, Public, Graduate students, Undergraduate students
Career/Professional development, Other/Miscellaneous
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  • Created By: Kristen Bailey
  • Workflow Status: Published
  • Created On: Sep 28, 2018 - 4:57pm
  • Last Updated: Sep 28, 2018 - 4:57pm