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Doing the Work and Telling Your Story: Network Weaving, Social Media & Marketing Sustainability

Sustainability has become a broad, almost vaporous term, that can mean many different things to many people.  Marketing of sustainability inherits this challeneg and often requires extra substance in order to overcome the risk of vagueness.  During its six years in operation as a lean start up social enterprise, Atlanta Food & Farm PBC (AF2) has explored and tested various methods of market penetration of its business model which specializes in local food system planning and urban agriculture development (sub-sectors of the general sustainability industry).  AF2's Founder and Lead Principal, Kwabena Nkromo will share insights learned on this journey and what's next as the consulting firm expands nationally.

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Summary

Sustainability has become a broad, almost vaporous term, that can mean many different things to many people.  Marketing of sustainability inherits this challeneg and often requires extra substance in order to overcome the risk of vagueness.  During its six years in operation as a lean start up social enterprise, Atlanta Food & Farm PBC (AF2) has explored and tested various methods of market penetration of its business model which specializes in local food system planning and urban agriculture development (sub-sectors of the general sustainability industry).  AF2's Founder and Lead Principal, Kwabena Nkromo will share insights learned on this journey and what's next as the consulting firm expands nationally.

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Friday
Oct 20 2017
01:20pm - 02:10pm

In campus calendar: Yes

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  • Workflow Status:Published
  • Created By:Kristina Chatfield
  • Created:10/09/2017
  • Modified By:Kristina Chatfield
  • Modified:10/09/2017

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