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Modeling of Travelocity's On-line Travel Distribution Business
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TITE: Modeling of Travelocity's On-line Travel Distribution Business
SPEAKER: Barry Smith
ABSTRACT:
Beginning in 2002, Travelocity and the Sabre Research Group collaborated to develop the Enterprise Network Model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business. The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line. This project was recognized in 2005 as an Edelman competition finalist.
Status
- Workflow Status:Published
- Created By:Anita Race
- Created:02/18/2010
- Modified By:Fletcher Moore
- Modified:10/07/2016
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