Modeling of Travelocity's On-line Travel Distribution Business

Event Details
  • Date/Time:
    • Wednesday February 24, 2010
      3:00 pm - 4:00 pm
  • Location: ISyE Executive classroom
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Summaries

Summary Sentence: Modeling of Travelocity's On-line Travel Distribution Business

Full Summary: Modeling of Travelocity's On-line Travel Distribution Business

TITE: Modeling of Travelocity's On-line Travel Distribution Business

SPEAKER: Barry Smith

ABSTRACT:

Beginning in 2002, Travelocity and the Sabre Research Group collaborated  to develop the Enterprise Network Model (ENM).  The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business.  The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line.  This project was recognized in 2005 as an Edelman competition finalist.

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H. Milton Stewart School of Industrial and Systems Engineering (ISYE)

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Seminar/Lecture/Colloquium
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Status
  • Created By: Anita Race
  • Workflow Status: Published
  • Created On: Feb 18, 2010 - 8:04am
  • Last Updated: Oct 7, 2016 - 9:50pm