Speaker:

Jared Spool

Title:

Mobile & UX: Inside the Eye of the Perfect Storm

Bio:

Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. He’s been working in the field of usability and experience design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.

Abstract:

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Why is all this happening now? Where is it all going? We’ll will show you how four driving forces—market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere. He’ll show you what the next generation of design teams will look like and how you’ll get there:

+ When the emphasis of the marketplace shifts from features to experience and how not to get caught with a costly surprise

+ Why the best organizations go beyond designing for the users' activities and looks at their entire experience

+ How to ensure you're meeting basic expectations while integrating delightful components into your design