Distribution platforms like Xbox Live or Steam are saturated with independently made videogames. "And a lot of people just don't have the attention time to go through tens, hundreds, thousands of games," said Ian Bogost, professor in the School of Literature, Communication, and Culture and Director of the Graduate Program in Digital Media. In 2010, Bogost created Cow Clicker with the intent of satirizing unoriginal game mechanics. Though limited in function, Cow Clicker became a huge success. "Much to my chagrin, clicking on a cow was actually a sufficient entertainment experience, it turned out. Not just a way to critique the kind of perverse entertainment experience I found in games like Farmville," Bogost added. Source: PRI.org - June 4, 2012