{"84911":{"#nid":"84911","#data":{"type":"news","title":"Grocery Shopping with a Wireless PDA Makes Locating Items \u0026 Specials Easier","body":[{"value":"\u003Cp\u003EIn a field test of a prototype PDA system developed by Georgia Institute of Technology researchers, shoppers reported that the device made shopping easier and more efficient.  Shoppers tended to avoid impulse buys and also found items in the store more quickly.  On the downside, shoppers did not like holding the PDA while shopping, and some suggested a docking station on the shopping cart -- an idea explored, but not tested in this study.\u003Cbr \/\u003E\n\u0022It\u0027s still an unanswered question as to whether the PDA is the right device for use in grocery stores,\u0022 said Georgia Tech Associate Professor of Computing John Stasko, who supervised the project.  \u0022Our study clearly showed some potential.  But the devil is in the details.\u0022\u003Cbr \/\u003E\nStasko\u0027s former students Erica Newcomb and Toni Pashley, who graduated with master\u0027s degrees last year, will present the details in a presentation titled \u0022Mobile Computing in the Retail Arena\u0022 on April 9 at the Computer-Human Interaction (CHI) 2003 meeting in Fort Lauderdale, Fla.\u003Cbr \/\u003E\nThe study, funded in part by NCR, involved extensive background research -- including observation and interviews with shoppers and a shopping survey -- before designing and testing a prototype in a Kroger store in Atlanta.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"Someday soon grocery shoppers using wireless personal digital assistants (PDAs) may be able to interact with a store\u0027s computer system to locate items and learn about special promotions.","format":"limited_html"}],"field_summary_sentence":"","uid":"27304","created_gmt":"2003-04-07 00:00:00","changed_gmt":"2016-10-08 03:03:41","author":"Matthew Nagel","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2003-04-07T00:00:00-04:00","iso_date":"2003-04-07T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"related_links":[{"url":"http:\/\/gtresearchnews.gatech.edu\/newsrelease\/grocerypda.htm","title":"Quicker shopping experience"}],"groups":[{"id":"1188","name":"Research Horizons"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cstrong\u003E \u003C\/strong\u003E\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.gatech.edu\/contact\/index.html?id=\u0022\u003EContact  \u003C\/a\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}