{"692238":{"#nid":"692238","#data":{"type":"news","title":"Companies Are Hyping AI the Same Way They Talked Up Sustainability, But There Are Ways to Fix\u00a0That","body":[{"value":"\u003Cdiv class=\u0022theconversation-article-body\u0022\u003E\u003Cp\u003EAcross corporate earnings calls, investor presentations and marketing pitches, \u201cartificial intelligence\u201d has become the buzzword of choice. Yet a troubling pattern lies under the hype. Many claims \u003Ca href=\u0022https:\/\/www.washingtonpost.com\/technology\/2025\/11\/22\/ai-bubble-economy-evidence\/\u0022\u003Evastly overstate \u003C\/a\u003Eactual AI sophistication, misleading people about true capabilities, future outcomes and potential harms.\u003C\/p\u003E\u003Cp\u003EA case in point is the recent 600% share price surge of \u003Ca href=\u0022https:\/\/www.nytimes.com\/2026\/04\/15\/us\/allbirds-shoes-ai-pivot.html\u0022\u003EAllbirds\u003C\/a\u003E, after the once-trendy sustainable footwear business issued a vague announcement in April 2026 that it would pivot to AI. In the coming months, the company plans to rename itself \u003Ca href=\u0022https:\/\/www.forbes.com\/sites\/jonmarkman\/2026\/04\/20\/how-39-million-shoe-company-allbirds-turned-in-to-an-ai-company\/\u0022\u003ENewBird AI and give up its status\u003C\/a\u003E as a public benefit corporation.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/directory\/faculty\/dhanorkar\/index.html\u0022\u003EAs a scholar\u003C\/a\u003E who studies corporate sustainability, I see parallels between this \u201cAI washing\u201d phenomenon \u2013 when companies oversell the benefits of AI while glossing over the risks \u2013 and the \u003Ca href=\u0022https:\/\/www.un.org\/en\/climatechange\/science\/climate-issues\/greenwashing\u0022\u003Egreenwashing\u003C\/a\u003E trend in the recent past, when companies claimed to commit to sustainability but didn\u2019t enact fundamental change. \u003Ca href=\u0022https:\/\/doi.org\/10.1525\/cmr.2011.54.1.64\u0022\u003EWidespread deception was rampant\u003C\/a\u003E, with businesses spending far more on green marketing than on actual sustainability improvements. And those efforts often backfired on both the companies and the communities they served. Even more worrisome: AI washing\u2019s rapid rise and widespread adoption will likely eclipse the greenwashing trends.\u003C\/p\u003E\u003Ch2\u003EHow We Got Here\u003C\/h2\u003E\u003Cp\u003EAI washing is thriving because companies and policymakers ignore four important principles. These shortfalls, in the past, also characterized greenwashing.\u003C\/p\u003E\u003Cp\u003EFirst, AI guidelines lack standardization. By 2019, \u003Ca href=\u0022https:\/\/doi.org\/10.1038\/s42256-019-0088-2\u0022\u003E84 sets of AI ethics principles and guidelines\u003C\/a\u003E had already been published. By 2023, this number had \u003Ca href=\u0022https:\/\/www.cell.com\/patterns\/fulltext\/S2666-3899(23)00241-6\u0022\u003Eexploded to more than 200\u003C\/a\u003E \u2013 a mess of voluntary frameworks from companies, research institutions and public organizations.\u003C\/p\u003E\u003Cp\u003EMaking matters worse is that the U.S. currently relies on \u003Ca href=\u0022https:\/\/www.wsj.com\/articles\/trump-order-on-ai-may-not-deter-state-laws-fe7071c0\u0022\u003Efragmented AI rules\u003C\/a\u003E, with most being voluntary. The Trump administration has generally sided with Big Tech to \u003Ca href=\u0022https:\/\/www.wsj.com\/politics\/policy\/trump-republican-state-ai-regulation-74fd83c6\u0022\u003Epush back efforts\u003C\/a\u003E at state or federal regulation. At a global level, one of the few exceptions is the \u003Ca href=\u0022https:\/\/www.wsj.com\/tech\/ai\/ai-act-passes-european-union-law-regulation-e04ec251\u0022\u003EEuropean Union AI Act\u003C\/a\u003E, perhaps one of the most comprehensive frameworks, but its implementation won\u2019t be fully phased in until 2027 or later.\u003C\/p\u003E\u003Cp\u003EIn the early 2000s, corporate sustainability faced a similar credibility crisis. Every company measured sustainability differently, making comparisons impossible and \u003Ca href=\u0022https:\/\/www.bloomberg.com\/news\/articles\/2023-12-18\/what-s-greenwashing-how-can-i-steer-clear-of-it-quicktake\u0022\u003Egreenwashing easy\u003C\/a\u003E. The breakthrough came only when \u003Ca href=\u0022https:\/\/thesustainableagency.com\/blog\/the-history-of-esg\/\u0022\u003Estandardized, industry-specific metrics\u003C\/a\u003E allowed meaningful benchmarking. Initiatives such as the \u003Ca href=\u0022https:\/\/www.globalreporting.org\/\u0022\u003EGlobal Reporting Initiative\u003C\/a\u003E and \u003Ca href=\u0022https:\/\/www.ifrs.org\/issued-standards\/sasb-standards\/\u0022\u003ESustainability Accounting Standards Board\u003C\/a\u003E established common metrics for measuring environmental impact, social responsibility and quality of governance, known by the \u003Ca href=\u0022https:\/\/www.wsj.com\/articles\/esg-investing-terms-explained-11651003824\u0022\u003Eshorthand ESG\u003C\/a\u003E.\u003C\/p\u003E\u003Cfigure class=\u0022align-center\u0022\u003E\u003Cp\u003E\u003Cimg alt=\u0022Global leaders attending the U.N. Climate Summit pose for a group photo and hold hands.\u0022 src=\u0022https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=45\u0026amp;auto=format\u0026amp;w=754\u0026amp;fit=clip\u0022 srcset=\u0022https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=45\u0026amp;auto=format\u0026amp;w=600\u0026amp;h=400\u0026amp;fit=crop\u0026amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=30\u0026amp;auto=format\u0026amp;w=600\u0026amp;h=400\u0026amp;fit=crop\u0026amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=15\u0026amp;auto=format\u0026amp;w=600\u0026amp;h=400\u0026amp;fit=crop\u0026amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=45\u0026amp;auto=format\u0026amp;w=754\u0026amp;h=503\u0026amp;fit=crop\u0026amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=30\u0026amp;auto=format\u0026amp;w=754\u0026amp;h=503\u0026amp;fit=crop\u0026amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/736273\/original\/file-20260517-63-5myymt.jpg?ixlib=rb-4.1.1\u0026amp;q=15\u0026amp;auto=format\u0026amp;w=754\u0026amp;h=503\u0026amp;fit=crop\u0026amp;dpr=3 2262w\u0022 sizes=\u0022(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\u0022\u003E\u003C\/p\u003E\u003Cfigcaption\u003E\u003Cspan class=\u0022caption\u0022\u003EThe U.N. climate change summits, like this one in Brazil in 2025, have offered a global forum for policymakers and business leaders on climate and sustainability issues.\u003C\/span\u003E \u003Ca class=\u0022source\u0022 href=\u0022https:\/\/newsroom.ap.org\/home\/search?query=belem%20climate%20summit%20leaders\u0026amp;mediaType=photo\u0022\u003E\u003Cspan class=\u0022attribution\u0022\u003EAP Photo\/Fernando Llano\u003C\/span\u003E\u003C\/a\u003E\u003C\/figcaption\u003E\u003C\/figure\u003E\u003Cp\u003EWhen companies must report carbon emissions using the same methodology, for example, or disclose labor conditions using identical categories, investors can compare performance, identify laggards and \u003Ca href=\u0022https:\/\/doi.org\/10.1287\/mnsc.2013.1863\u0022\u003Eallocate capital accordingly\u003C\/a\u003E. This push made comparisons possible and deception harder, although it still wasn\u2019t foolproof. For example, a \u003Ca href=\u0022https:\/\/wedocs.unep.org\/items\/d078780c-238b-4c88-af8c-675cf8f6c6b8\u0022\u003E2023 United Nations Environment Programme report\u003C\/a\u003E on the fast-fashion industry found that many companies continue to make \u201cvague and inflated\u201d sustainability claims.\u003C\/p\u003E\u003Cp\u003ESecond, there are \u003Ca href=\u0022https:\/\/fortune.com\/2026\/05\/15\/ai-policy-patchwork-state-federal-regulation-framework-sonnenfeld-marcus\/\u0022\u003Eno comprehensive frameworks\u003C\/a\u003E in the U.S. that require businesses to judge how AI affects them \u003Ca href=\u0022https:\/\/online.hbs.edu\/blog\/post\/what-is-materiality\u0022\u003Ein a material way\u003C\/a\u003E and publicly disclose those impacts. Examples of AI-driven material impacts include whether algorithmic bias shapes business outcomes, or whether decisions on how to use AI systems carry significance for shareholders and the public.\u003C\/p\u003E\u003Cp\u003EInstead, AI governance remains dominated by the \u003Ca href=\u0022https:\/\/doi.org\/10.1177\/15396754251359961\u0022\u003Enarrow inner circle\u003C\/a\u003E of companies that build the AI systems, while affected communities rarely have a say in determining which AI impacts are material enough to warrant public attention. For example, Big Tech companies like Google, Microsoft, Apple, NVIDIA and others adhere to their own AI governance guidelines, with relatively little public input.\u003C\/p\u003E\u003Cp\u003EThe development of sustainability principles offers some examples of how to build these frameworks. The \u003Ca href=\u0022https:\/\/finance.ec.europa.eu\/financial-markets\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en\u0022\u003EEU\u2019s Corporate Sustainability Reporting Directive\u003C\/a\u003E requires over 50,000 companies to formally evaluate which sustainability topics are material to their stakeholders, and then disclose that information. These efforts try to ensure that accountability is clear across entire supply chains.\u003C\/p\u003E\u003Cp\u003EWhile nowhere nearly as comprehensive, U.S. regulations such as the \u003Ca href=\u0022https:\/\/casi.sites.stanford.edu\/sites\/g\/files\/sbiybj20551\/files\/media\/file\/A_Regulatory_Greenlight_Steele.pdf\u0022\u003E2010 Dodd-Frank financial reform\u003C\/a\u003E and \u003Ca href=\u0022https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240SB261\u0022\u003ECalifornia\u2019s law requiring reporting on statewide greenhouse gas emissions\u003C\/a\u003E provide a similar blueprint that U.S. policymakers could build on if they chose.\u003C\/p\u003E\u003Cp\u003EA third problem is the general lack of \u003Ca href=\u0022https:\/\/bclawreview.bc.edu\/articles\/766\/files\/63b3cf9487346.pdf\u0022\u003Ethird-party verification\u003C\/a\u003E, making AI washing trivially easy. Effective disclosure means reporting all material impacts \u2013 not just cherry-picked successes.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/arxiv.org\/abs\/2006.04707\u0022\u003EIn practice\u003C\/a\u003E, AI audits can vary dramatically in rigor, scope and methodology. One auditor might conduct extensive testing across demographic groups, analyze decision-making and validate the quality of training data. Another might simply review documentation and accept company explanations at face value. Given the \u003Ca href=\u0022https:\/\/www.ibm.com\/think\/topics\/ai-audit\u0022\u003Evariety of AI auditing models\u003C\/a\u003E out there, different auditors may use incompatible methodologies, making results impossible to compare. If companies adopted third-party accreditation systems to assess \u003Ca href=\u0022https:\/\/arxiv.org\/abs\/2601.22424\u0022\u003Ehow they use AI\u003C\/a\u003E, they would help ensure the accountability that self-reported claims cannot match.\u003C\/p\u003E\u003Cp\u003EBy contrast, there was reasonable progress in this respect as companies adopted ESG principles. For example, institutions such as the \u003Ca href=\u0022https:\/\/www.cdp.net\/en\u0022\u003ECarbon Disclosure Project\u003C\/a\u003E and \u003Ca href=\u0022https:\/\/www.globalreporting.org\/\u0022\u003EGlobal Reporting Initiative\u003C\/a\u003E have a network of partners that offer independent verification. These providers, certified under international standards, verify corporate sustainability data against rigorous criteria. That way, they provide the assurance that lets companies show the progress needed to unlock sustainable finance and mitigate legal risks. \u003Ca href=\u0022https:\/\/corpgov.law.harvard.edu\/2014\/07\/22\/monitoring-the-monitors\/\u0022\u003EThird-party audits are far from perfect\u003C\/a\u003E, but they offer a clear path for improvement.\u003C\/p\u003E\u003Cp\u003EThe fourth principle is robust enforcement. Early ESG initiatives relied on reputational pressure and stakeholder goodwill \u2013 things that \u003Ca href=\u0022https:\/\/journals.sagepub.com\/doi\/abs\/10.1525\/cmr.2011.54.1.64?casa_token=h4AcpZYuX3gAAAAA:T8NxBo1Zt-Sbnsl9OoFpRZbTTPwRyePK46wUSh7gO49Pn9mqvPm14qwavLDbJzn3PQOYuws1Jg0\u0022\u003Ecorporations routinely ignored\u003C\/a\u003E when profits were at stake. When change came, it was because regulations established legal liability and financial penalties.\u003C\/p\u003E\u003Cp\u003EThese consequences changed how corporations assess risk and continue to shape sustainability practices today. \u003Ca href=\u0022https:\/\/www.bbc.com\/news\/business-34324772\u0022\u003EVolkswagen\u2019s 2015 \u2018Dieselgate\u2019 scandal\u003C\/a\u003E, for example, cost the company over US$30 billion in fines, settlements and criminal charges after U.S regulators found that the carmaker was cheating emissions tests. \u003Ca href=\u0022https:\/\/www.epa.gov\/enforcement\/deepwater-horizon-bp-gulf-america-oil-spill\u0022\u003EBP faced billions\u003C\/a\u003E in penalties and liabilities for the 2010 Deepwater Horizon disaster, the biggest oil spill in the history of marine oil drilling operations.\u003C\/p\u003E\u003Cp\u003EThe current \u003Ca href=\u0022https:\/\/www.sec.gov\/newsroom\/speeches-statements\/gensler-ai-021324#_ftn25\u0022\u003Eenforcement gap in AI\u003C\/a\u003E creates a predictable dynamic. The expected value of AI washing \u2013 like potential investment gains, competitive advantage, and market valuation increases \u2013 far exceeds the expected cost in terms of penalties and risk of detection. Until enforcement imposes consequences that exceed benefits, AI washing will persist as a rational business strategy rather than a risk to a business\u2019s reputation.\u003C\/p\u003E\u003Cp\u003EFortunately, investors are beginning to step up. The \u003Ca href=\u0022https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2024\/09\/ftc-announces-crackdown-deceptive-ai-claims-schemes\u0022\u003EFederal Trade Commission, for example, launched Operation AI Comply\u003C\/a\u003E in 2024, targeting deceptive AI claims, although this effort has been \u003Ca href=\u0022https:\/\/www.reuters.com\/legal\/legalindustry\/ftc-enters-new-chapter-its-approach-artificial-intelligence-enforcement--pracin-2026-02-04\/\u0022\u003Epartially scaled back\u003C\/a\u003E by the current Trump administration.\u003C\/p\u003E\u003Ch2\u003ENew Standards For a New Era\u003C\/h2\u003E\u003Cp\u003EUntil businesses address these four principles, AI washing will continue. Without standards and audits, even well-intentioned companies can\u2019t know if their work meets adequate rigor. Without assessments of material impact, some groups of consumers or shareholders will be hurt. And without liability, even thorough auditors won\u2019t be able to identify whether a business\u2019s claims about AI are truthful.\u003C\/p\u003E\u003Cp\u003EThese principles, applied broadly, also help explain why greenwashing persists. For example, the lack of universal reporting standards continues to leave some gaps, with data-quality issues persisting even as reporting frameworks emerged. More fundamentally, \u003Ca href=\u0022https:\/\/corpgov.law.harvard.edu\/2024\/01\/14\/seven-key-trends-in-esg-for-2023-and-what-to-expect-in-2024\/\u0022\u003Epolitical buy-in for ESG has diminished significantly\u003C\/a\u003E, particularly in the U.S., where \u003Ca href=\u0022https:\/\/www.pleiadesstrategy.com\/state-house-report-bill-tracker-republican-anti-esg-attacks-on-freedom-to-invest-responsibly-earns-business-labor-and-environmental-opposition\u0022\u003Eover 150 bills\u003C\/a\u003E were introduced across multiple states by 2023 to disincentivize firms from adopting ESG. Major financial institutions \u2013 including JP Morgan, State Street, BlackRock and PIMCO \u2013 have \u003Ca href=\u0022https:\/\/www.climateaction100.org\/news\/climate-action-100-reaction-to-recent-departures\/\u0022\u003Eretreated from their earlier climate commitments\u003C\/a\u003E amid political pressure as well as antitrust concerns.\u003C\/p\u003E\u003Cp\u003EThis trend shows that even well designed accountability measures require durable political support to succeed. After all, corporate sustainability took more than 25 years to develop from an initial framework to mandatory standards, and it still remains a work in progress. AI, by contrast, is advancing exponentially in terms of its reach and societal impact. There may not be 25 years to catch up \u2013 but at least there are lessons from the recent past.\u003C!-- Below is The Conversation\u0027s page counter tag. Please DO NOT REMOVE. --\u003E\u003Cimg style=\u0022border-color:!important;border-style:none;box-shadow:none !important;margin:0 !important;max-height:1px !important;max-width:1px !important;min-height:1px !important;min-width:1px !important;opacity:0 !important;outline:none !important;padding:0 !important;\u0022 src=\u0022https:\/\/counter.theconversation.com\/content\/282013\/count.gif?distributor=republish-lightbox-basic\u0022 alt=\u0022The Conversation\u0022 width=\u00221\u0022 height=\u00221\u0022 referrerpolicy=\u0022no-referrer-when-downgrade\u0022\u003E\u003C!-- End of code. If you don\u0027t see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003EThis article is republished from \u003C\/em\u003E\u003Ca href=\u0022https:\/\/theconversation.com\u0022\u003E\u003Cem\u003EThe Conversation\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E under a Creative Commons license. Read the \u003C\/em\u003E\u003Ca href=\u0022https:\/\/theconversation.com\/companies-are-hyping-ai-the-same-way-they-talked-up-sustainability-but-there-are-ways-to-fix-that-282013\u0022\u003E\u003Cem\u003Eoriginal article\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E.\u003C\/em\u003E\u003C\/p\u003E\u003C\/div\u003E","summary":"","format":"full_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EAcross corporate earnings calls, investor presentations and marketing pitches, \u201cartificial intelligence\u201d has become the buzzword of choice. Yet a troubling pattern lies under the hype.\u0026nbsp;\u003C\/p\u003E","format":"full_html"}],"field_summary_sentence":[{"value":"Across corporate earnings calls, investor presentations and marketing pitches, \u201cartificial intelligence\u201d has become the buzzword of choice. Yet a troubling pattern lies under the hype. "}],"uid":"27469","created_gmt":"2026-09-03 12:42:53","changed_gmt":"2026-09-03 12:53:30","author":"Kristen Bailey","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2026-05-18T00:00:00-04:00","iso_date":"2026-05-18T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"681055":{"id":"681055","type":"image","title":"The struggling footwear company Allbirds, which announced in April 2026 that it was rebranding into an AI company, may be one of the most recent notable examples of \u2018AI washing.\u2019 Business Wire","body":"\u003Cp\u003EThe struggling footwear company Allbirds, which announced in April 2026 that it was rebranding into an AI company, may be one of the most recent notable examples of \u2018AI washing.\u2019 \u003Ca href=\u0022https:\/\/newsroom.ap.org\/home\/search?query=allbirds\u0026amp;mediaType=photo\u0022\u003EBusiness Wire\u003C\/a\u003E\u003C\/p\u003E","created":"1788439879","gmt_created":"2026-09-03 12:51:19","changed":"1788439879","gmt_changed":"2026-09-03 12:51:19","alt":"The struggling footwear company Allbirds, which announced in April 2026 that it was rebranding into an AI company, may be one of the most recent notable examples of \u2018AI washing.\u2019 Business Wire","file":{"fid":"265406","name":"file-20260515-63-1u4nfb.jpg","image_path":"\/sites\/default\/files\/2026\/09\/03\/file-20260515-63-1u4nfb.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/09\/03\/file-20260515-63-1u4nfb.jpg","mime":"image\/jpeg","size":357175,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/09\/03\/file-20260515-63-1u4nfb.jpg?itok=8eT61OaZ"}}},"media_ids":["681055"],"related_links":[{"url":"https:\/\/theconversation.com\/companies-are-hyping-ai-the-same-way-they-talked-up-sustainability-but-there-are-ways-to-fix-that-282013","title":"Read This Article on The Conversation"}],"groups":[{"id":"1214","name":"News Room"},{"id":"1274","name":"Scheller College of Business"},{"id":"660398","name":"Sustainability Hub"}],"categories":[],"keywords":[{"id":"194974","name":"go-theconversation"}],"core_research_areas":[],"news_room_topics":[{"id":"106361","name":"Business and Economic Development"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Ch5\u003EAuthor:\u003C\/h5\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/theconversation.com\/profiles\/suvrat-dhanorkar-579449\u0022\u003ESuvrat Dhanorkar\u003C\/a\u003E, Associate Professor of Operations Management, \u003Ca href=\u0022https:\/\/theconversation.com\/institutions\/georgia-institute-of-technology-1310\u0022\u003E\u003Cem\u003EGeorgia Institute of Technology\u003C\/em\u003E\u003C\/a\u003E\u003C\/p\u003E\u003Ch5\u003EMedia Contact:\u003C\/h5\u003E\u003Cp\u003EShelley Wunder-Smith\u003Cbr\u003E\u003Ca href=\u0022mailto:shelley.wunder-smith@research.gatech.edu\u0022\u003Eshelley.wunder-smith@research.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}