{"690056":{"#nid":"690056","#data":{"type":"news","title":"LMC Students \u2018Dream Big\u2019 With Boys and Girls Clubs of America Commercial","body":[{"value":"\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cp\u003EThe project began in January when Tiffany Simmons encouraged Georgia Tech students to \u201cdream big\u201d during a visit to the organization\u2019s headquarters. That idea became the foundation for a commercial created through a partnership with LMC.\u003C\/p\u003E\u003Cp\u003ELila Parker, the student director, led the project after her concept was selected from six competitive pitches. Her ad, titled \u003Cem\u003E\u201cNot Just a Dream,\u201d\u003C\/em\u003E portrays children imagining their futures before revealing that those dreams are already being realized through Boys and Girls Clubs programs.\u003C\/p\u003E\u003Cp\u003EA team of students worked together on the production, taking on various roles from filming to set design. The shoot spanned two days and included both on-location and studio work, with custom sets built by the students.\u003C\/p\u003E\u003Cp\u003EThroughout the process, participants gained practical experience in areas like pre-production planning, scripting, and equipment coordination. The final commercial will be used in television and YouTube advertising campaigns to boost awareness and donations.\u003C\/p\u003E\u003Cp\u003ESimmons praised the students\u2019 professionalism and skill, noting their advanced capabilities. The collaboration is expected to continue annually, reinforcing LMC\u2019s focus on providing real-world opportunities that prepare students for careers in media and film.\u003C\/p\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EA collaboration between Georgia Tech\u2019s School of Literature, Media, and Communication (LMC) and the Boys and Girls Clubs of America led to the production of a professional commercial set for national release. Sparked by a creative challenge from Digital Growth Director Tiffany Simmons, students developed, pitched, and produced the ad, gaining hands-on industry experience. The project not only strengthens their portfolios but also supports the organization\u2019s mission by increasing awareness and donations.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Georgia Tech LMC students created a nationally distributed commercial for the Boys and Girls Clubs of America after being challenged to \u201cdream big.\u201d"}],"uid":"36800","created_gmt":"2026-04-29 17:40:25","changed_gmt":"2026-04-29 17:49:12","author":"gmenghisteab6","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2026-04-29T00:00:00-04:00","iso_date":"2026-04-29T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"680110":{"id":"680110","type":"image","title":"download--1-.png","body":null,"created":"1777484445","gmt_created":"2026-04-29 17:40:45","changed":"1777484445","gmt_changed":"2026-04-29 17:40:45","alt":"lmc","file":{"fid":"264349","name":"download--1-.png","image_path":"\/sites\/default\/files\/2026\/04\/29\/download--1-.png","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/04\/29\/download--1-.png","mime":"image\/png","size":18651,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/04\/29\/download--1-.png?itok=_KeGTR-s"}}},"media_ids":["680110"],"groups":[{"id":"660380","name":"GT Arts"}],"categories":[{"id":"143","name":"Digital Media and Entertainment"}],"keywords":[{"id":"183499","name":"georgia tech arts"},{"id":"185855","name":"GT arts"}],"core_research_areas":[{"id":"39501","name":"People and Technology"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}