{"689913":{"#nid":"689913","#data":{"type":"news","title":"The Paradox of Familiarity: Karthik Ramachandran Shows How Team Dynamics Shape Product Success","body":[{"value":"\u003Cp\u003EPioneering development teams behind innovative products like the Dyson Supersonic hair dryer and SpaceX\u2019s reusable Falcon 9 rocket rely on complex interdisciplinary collaboration among engineers, designers, and project managers. \u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/directory\/faculty\/ramachandran\/index.html?_gl=1*vdwq98*_up*MQ..*_ga*MTQxMjI3NzYwOC4xNzc2Nzg3ODA5*_ga_8XJDVR2ZKP*czE3NzY3ODc4MDgkbzEkZzEkdDE3NzY3ODc4MTkkajQ5JGwwJGgyODY5NjQ4NDM.\u0022\u003EKarthik Ramachandran\u003C\/a\u003E, Dunn Family Professor of Operations Management, knows that breakthrough products often don\u2019t emerge from the solitary efforts of a lone genius. \u0026nbsp;\u003C\/p\u003E\u003Cp\u003EIn a new research article, \u201c\u003Ca href=\u0022https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3000522\u0022\u003EHelp or Hindrance? The Role of Familiarity in Product Development Teams,\u003C\/a\u003E\u201d Ramachandran and his co-authors \u003Ca href=\u0022https:\/\/sc.edu\/study\/colleges_schools\/moore\/directory\/tereyagoglu_necati.php\u0022\u003ENecati Tereyagoglu\u003C\/a\u003E and \u003Ca href=\u0022https:\/\/www.linkedin.com\/in\/muratunalphd\/\u0022\u003EMurat Unal\u003C\/a\u003E, show the crucial role familiarity plays in team dynamics.\u003C\/p\u003E\u003Cp\u003E\u201cEvery creative organization deals with a fundamental tension,\u201d Ramachandran said. \u201cPeople love working with teammates they know well, but innovation often depends on fresh perspectives.\u201d\u003C\/p\u003E\u003Cp\u003EThere is a lot to be said about familiarity. Famously, it breeds contempt. Previous studies have shown that repeat collaboration helps teams execute smoothly. But smooth operations don\u2019t always translate to commercial success. Ramachandran\u2019s research shows that it can breed a different kind of trouble \u2014 an environment free from friction, debate, and novelty. Those conditions may be comfortable, but they don\u2019t help creativity thrive. Video game development, it turns out, provides the perfect setting for productive tension.\u003C\/p\u003E\u003Cp\u003E\u201cVideo games require both bold creative ideas and flawless execution,\u201d Ramachandran shared. \u201cThey blend art, engineering, storytelling, and software into a single product. We were curious about how familiarity impacts team dynamics within this industry. When does it help and when does it quietly get in the way?\u201d\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/news\/2026\/when-familiarity-hurts-innovation-karthik-ramachandran.html?_gl=1*grzkgs*_up*MQ..*_ga*MTQxMjI3NzYwOC4xNzc2Nzg3ODA5*_ga_8XJDVR2ZKP*czE3NzY3ODc4MDgkbzEkZzEkdDE3NzY3ODc4MTMkajU1JGwwJGgyODY5NjQ4NDM.\u0022\u003ERead More\u003C\/a\u003E\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EKarthik Ramachandran, Dunn Family Professor of Operations Management, offers a smarter way to design product development teams, showing that familiarity can either fuel flawless execution or quietly stifle creativity.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Karthik Ramachandran, Dunn Family Professor of Operations Management, offers a smarter way to design product development teams"}],"uid":"36730","created_gmt":"2026-04-21 16:16:46","changed_gmt":"2026-04-21 16:24:51","author":"klowe36","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2026-04-07T00:00:00-04:00","iso_date":"2026-04-07T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"680013":{"id":"680013","type":"image","title":"Karthik Ramachandran","body":"\u003Cp\u003EKarthik Ramachandran, Dunn Family Professor, Operations Management\u003C\/p\u003E","created":"1776787973","gmt_created":"2026-04-21 16:12:53","changed":"1776788107","gmt_changed":"2026-04-21 16:15:07","alt":"Karthik Ramachandran smiles in a navy suit coat","file":{"fid":"264246","name":"karthik-ramachandran.jpg","image_path":"\/sites\/default\/files\/2026\/04\/21\/karthik-ramachandran.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/04\/21\/karthik-ramachandran.jpg","mime":"image\/jpeg","size":313116,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/04\/21\/karthik-ramachandran.jpg?itok=tjle4QaL"}}},"media_ids":["680013"],"related_links":[{"url":"https:\/\/www.scheller.gatech.edu\/news\/2026\/when-familiarity-hurts-innovation-karthik-ramachandran.html?_gl=1*grzkgs*_up*MQ..*_ga*MTQxMjI3NzYwOC4xNzc2Nzg3ODA5*_ga_8XJDVR2ZKP*czE3NzY3ODc4MDgkbzEkZzEkdDE3NzY3ODc4MTMkajU1JGwwJGgyODY5NjQ4NDM.","title":"Read More"}],"groups":[{"id":"1188","name":"Research Horizons"}],"categories":[{"id":"139","name":"Business"},{"id":"135","name":"Research"}],"keywords":[{"id":"176908","name":"Operations Managment"},{"id":"43101","name":"Georgia Tech Scheller College of Business"},{"id":"182247","name":"team dynamics"},{"id":"187915","name":"go-researchnews"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":["kristin.lowe@scheller.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}