{"689052":{"#nid":"689052","#data":{"type":"external_news","title":"Listen: Why is protein having a moment? ","body":[{"value":"\u003Cp\u003EIf you\u2019ve walked the aisles of a grocery store, scrolled through social media, watched television, or set foot in a fast-casual restaurant chain in recent months, you know that protein is having its moment.\u003C\/p\u003E\u003Cp\u003ESo, why are brands pushing protein? An \u003Ca href=\u0022https:\/\/ific.org\/wp-content\/uploads\/2025\/07\/IFIC-Spotlight-Survey-Protein-Perceptions.pdf\u0022\u003EInternational Food Information Council study\u003C\/a\u003E found that 70% of adults are looking to increase their protein intake. But as it makes its way into more products than ever before, is it too much of a good thing?\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/biosciences.gatech.edu\/people\/lesley-baradel\u0022\u003ELesley Baradel\u003C\/a\u003E is a registered dietitian, nutritionist, and lecturer in the College of Sciences at Georgia Tech. In this \u003Ca href=\u0022https:\/\/news.gatech.edu\/features\/2026\/02\/generating-buzz-protein-packed-industry\u0022\u003Eepisode of \u0022Generating Buzz\u003C\/a\u003E\u0022, she digs into the protein-packed trend, with implications ranging from health and wellness to marketing and how the rise of GLP-1s factors into the increased focus on the macronutrient.\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EIf you\u2019ve walked the aisles of a grocery store, scrolled through social media, watched television, or set foot in a fast-casual restaurant chain in recent months, you know that protein is having its moment.\u003C\/p\u003E\u003Cp\u003ESo, why are brands pushing protein? An \u003Ca href=\u0022https:\/\/ific.org\/wp-content\/uploads\/2025\/07\/IFIC-Spotlight-Survey-Protein-Perceptions.pdf\u0022\u003EInternational Food Information Council study\u003C\/a\u003E found that 70% of adults are looking to increase their protein intake. But as it makes its way into more products than ever before, is it too much of a good thing?\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/biosciences.gatech.edu\/people\/lesley-baradel\u0022\u003ELesley Baradel\u003C\/a\u003E is a registered dietitian, nutritionist, and lecturer in the College of Sciences at Georgia Tech. In this \u003Ca href=\u0022https:\/\/news.gatech.edu\/features\/2026\/02\/generating-buzz-protein-packed-industry\u0022\u003Eepisode of \u0022Generating Buzz\u003C\/a\u003E\u0022, she digs into the protein-packed trend, with implications ranging from health and wellness to marketing and how the rise of GLP-1s factors into the increased focus on the macronutrient.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"36583","created_gmt":"2026-03-19 16:29:18","changed_gmt":"2026-03-20 00:41:04","author":"lvidal7","boilerplate_text":"","field_publication":"","publication":"Futurity","field_article_url":"","publication_url":"https:\/\/www.futurity.org\/protein-foods-trend-3324962","dateline":{"date":"2026-03-05T00:00:00-05:00","iso_date":"2026-03-05T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1278","name":"College of Sciences"}],"categories":[{"id":"146","name":"Life Sciences and Biology"},{"id":"135","name":"Research"},{"id":"134","name":"Student and Faculty"}],"keywords":[{"id":"4896","name":"College of Sciences"},{"id":"166882","name":"School of Biological Sciences"},{"id":"6063","name":"diet"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}