{"688552":{"#nid":"688552","#data":{"type":"news","title":"Generating Buzz: A Protein-Packed Industry","body":[{"value":"\u003Cdiv\u003E\u003Cp lang=\u0022EN-US\u0022\u003EIf you\u2019ve walked the aisles of a grocery store, scrolled through social media, watched television, or\u0026nbsp;set\u0026nbsp;foot in a fast-casual restaurant chain in recent months, you know that protein is having its moment.\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp lang=\u0022EN-US\u0022\u003ESo, why are brands pushing protein?\u0026nbsp;An \u003Ca href=\u0022https:\/\/ific.org\/wp-content\/uploads\/2025\/07\/IFIC-Spotlight-Survey-Protein-Perceptions.pdf\u0022 rel=\u0022noreferrer noopener\u0022 target=\u0022_blank\u0022\u003E\u003Cstrong\u003EInternational Food Information Council study\u003C\/strong\u003E\u003C\/a\u003E\u0026nbsp;found that 70% of adults are looking to increase their protein\u0026nbsp;intake. But as it makes\u0026nbsp;its way into more products than ever before,\u0026nbsp;is it\u0026nbsp;too much of a good thing?\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp lang=\u0022EN-US\u0022\u003E\u003Ca href=\u0022https:\/\/biosciences.gatech.edu\/people\/lesley-baradel\u0022 rel=\u0022noreferrer noopener\u0022 target=\u0022_blank\u0022\u003E\u003Cstrong\u003ELesley Baradel\u003C\/strong\u003E\u003C\/a\u003E\u0026nbsp;is a\u0026nbsp;registered dietitian,\u0026nbsp;nutritionist,\u0026nbsp;and\u0026nbsp;lecturer\u0026nbsp;in the College of Sciences at Georgia Tech. She joined\u003Cem\u003E\u0026nbsp;Generating Buzz\u0026nbsp;\u003C\/em\u003Eto\u0026nbsp;discuss\u0026nbsp;the protein-packed trend, with implications ranging from health and wellness to marketing and how the rise of GLP-1s factors into the increased focus on the macronutrient.\u0026nbsp;\u003C\/p\u003E\u003Cp lang=\u0022EN-US\u0022\u003E\u003Ca href=\u0022https:\/\/news.gatech.edu\/features\/2026\/02\/generating-buzz-protein-packed-industry\u0022\u003E\u003Cstrong\u003EListen to the \u003C\/strong\u003E\u003Cem\u003E\u003Cstrong\u003EGenerating Buzz \u003C\/strong\u003E\u003C\/em\u003E\u003Cstrong\u003Epodcast episode.\u003C\/strong\u003E\u003C\/a\u003E\u003C\/p\u003E\u003C\/div\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EIn the latest episode of \u003Cem\u003EGenerating Buzz\u003C\/em\u003E, Lesley Baradel explores\u0026nbsp;the high-protein food craze and explains how the rise of GLP-1s factors into the increased focus on this essential macronutrient.\u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"In the latest episode of Generating Buzz, Lesley Baradel explores\u00a0the high-protein food craze and explains how the rise of GLP-1s factors into the increased focus on this essential macronutrient. "}],"uid":"36583","created_gmt":"2026-02-26 17:55:16","changed_gmt":"2026-02-26 21:11:20","author":"lvidal7","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2026-02-25T00:00:00-05:00","iso_date":"2026-02-25T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"679457":{"id":"679457","type":"image","title":"Generating Buzz: A Protein-Packed Industry","body":null,"created":"1772128534","gmt_created":"2026-02-26 17:55:34","changed":"1772128534","gmt_changed":"2026-02-26 17:55:34","alt":"Colorful containers of \u0022high protein\u0022 ice cream","file":{"fid":"263621","name":"Protein-Header-2.jpg","image_path":"\/sites\/default\/files\/2026\/02\/26\/Protein-Header-2.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/02\/26\/Protein-Header-2.jpg","mime":"image\/jpeg","size":1360642,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/02\/26\/Protein-Header-2.jpg?itok=5K6rmlcI"}}},"media_ids":["679457"],"groups":[{"id":"1278","name":"College of Sciences"},{"id":"1275","name":"School of Biological Sciences"}],"categories":[{"id":"146","name":"Life Sciences and Biology"},{"id":"135","name":"Research"},{"id":"134","name":"Student and Faculty"}],"keywords":[{"id":"4896","name":"College of Sciences"},{"id":"88601","name":"podcast"},{"id":"166882","name":"School of Biological Sciences"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}