{"688376":{"#nid":"688376","#data":{"type":"news","title":"Georgia Tech Alumna Goes for Graphic Design Gold With Team USA","body":[{"value":"\u003Cp\u003EPreparation and execution \u2014 two factors that can lead to gold medal performances by the athletes of Team USA in the 2026 Milan Cortina Winter Olympics. Those same factors help Team USA\u2019s graphic designers, including Georgia Tech alumna McLain Broussard, to seamlessly share unforgettable moments from the Games with fans around the world.\u003C\/p\u003E\u003Cp\u003EFrom crafting the winter-themed design language for Team USA\u2019s social media feeds a year in advance to prepping graphics for the events still to come, Broussard and her team strive to have all the necessary elements at their fingertips so they\u2019re able to execute their vision for a gold medal moment or capture a historic performance as it plays out on the world stage.\u003C\/p\u003E\u003Cp\u003EA former Georgia Tech cheerleader, Broussard found her passion for graphic design while helping to manage the team\u2019s social media account. She changed her major from computational media to literature, media, and communication, and when she stepped onto the field one Saturday and saw her design being worn by students in Bobby Dodd Stadium at Hyundai Field, she knew she\u2019d found her path.\u003C\/p\u003E\u003Cp\u003E\u0022I just remember seeing all of those shirts I designed and thinking that this is a feeling I\u2019m going to hold onto forever,\u201d she said. \u201cGeorgia Tech taught me so much about time management and about what drives me. It was at Tech that I realized I loved celebrating passion, and not just my own. I love working in sports because I get to share athletes\u2019 stories and make them accessible to everyone. With the Olympics, especially the Paralympics, I\u2019m so proud to elevate the hard work that these athletes do behind the scenes and share that with fans.\u201d \u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EAfter graduating from Tech in 2020 and spending time with Georgia Tech Athletics as a postgraduate intern, Broussard spent a year with the University of Missouri football program before joining Team USA. She was hired as a full-time contractor in 2024 before the Paris Summer Olympics and stayed on to become one of the team\u2019s three graphic designers.\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EAs a cheerleader, Broussard knew what resonated with fans, but as a designer, she has found other ways to measure success in place of the roar of a live crowd. She recalls a graphic of hers posted during the Paris Games, highlighting Simone Biles and Jordan Chiles, that was shared by President Joe Biden, as well as Barack and Michelle Obama.\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EHaving her graphics go viral or reach a high-profile audience, she finds, \u0022are the moments that reignite my passion each day,\u0022 she said.\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EThe Milan Cortina Games continue through Sunday, Feb. 22, and the Paralympics take place March 6 \u2013 15, so there are still more graphics to be created. But Broussard\u2019s favorite graphic from the Games thus far, reaching over 50,000 likes on Instagram, celebrates snowboarder Chloe Kim for becoming the first woman to medal at three straight Olympics in the halfpipe event. Another of her favorites showcases the U.S. Biathlon team in various stages of competition, and while it has a unique look, Broussard says design is about trusting her instincts and finding ways to differentiate their graphics from other teams.\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u201cWe may end up with five versions of the same graphic while trying to figure out how to make it work. I am a Georgia Tech graduate at heart, so my math guided me on the composition of the biathlon graphic. But knowing the brand so well and knowing where to push it is one of my favorite parts about working in sports,\u201d she said.\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EThe work continues after the closing ceremony of the Paralympics, as Broussard\u2019s team will immediately begin preparing for the 2028 Los Angeles Summer Olympics.\u0026nbsp;\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":[{"value":"A Georgia Tech graduate and former Yellow Jacket cheerleader, McLain Broussard is guiding the visual identity for Team USA as a graphic designer.   "}],"field_summary":[{"value":"\u003Cp\u003EA Georgia Tech graduate and former Yellow Jacket cheerleader, McLain Broussard is guiding the visual identity for Team USA as a graphic designer.\u0026nbsp; \u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"A Georgia Tech graduate and former Yellow Jacket cheerleader, McLain Broussard is guiding the visual identity for Team USA as a graphic designer.   "}],"uid":"36418","created_gmt":"2026-02-18 21:21:28","changed_gmt":"2026-02-20 15:06:12","author":"sgagliano3","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2026-02-19T00:00:00-05:00","iso_date":"2026-02-19T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"679376":{"id":"679376","type":"image","title":"McLain Broussard outside of the United States Olympic and Paralympic Committee headquarters in Colorado Springs, Colorado, with one of her graphics from the 2026 Milan Cortina Winter Olympics. Submitted photo.","body":"\u003Cp\u003EMcLain Broussard outside of the United States Olympic and Paralympic Committee headquarters in Colorado Springs, Colorado, with one of her graphics from the 2026 Milan Cortina Winter Olympics. Submitted photo.\u003C\/p\u003E","created":"1771599860","gmt_created":"2026-02-20 15:04:20","changed":"1771599860","gmt_changed":"2026-02-20 15:04:20","alt":"McLain Broussard outside of the United States Olympic and Paralympic Committee headquarters in Colorado Springs, Colorado, with one of her graphics from the 2026 Milan Cortina Winter Olympics. Submitted photo.","file":{"fid":"263528","name":"broussard.jpg","image_path":"\/sites\/default\/files\/2026\/02\/20\/broussard.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/02\/20\/broussard.jpg","mime":"image\/jpeg","size":961086,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/02\/20\/broussard.jpg?itok=gx8H9Ye4"}},"679372":{"id":"679372","type":"image","title":"McLain Broussard - Pic","body":"\u003Cp\u003E\u003Cem\u003EMcLain Broussard cheering during a 2019 football game in Bobby Dodd Stadium at Hyundai Field on the Georgia Tech campus. Photo courtesy: Danny Karnik\/Georgia Tech Athletics\u003C\/em\u003E\u003C\/p\u003E","created":"1771556147","gmt_created":"2026-02-20 02:55:47","changed":"1771556147","gmt_changed":"2026-02-20 02:55:47","alt":"McLain Broussard","file":{"fid":"263523","name":"IMG_2493.jpg","image_path":"\/sites\/default\/files\/2026\/02\/19\/IMG_2493.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2026\/02\/19\/IMG_2493.jpg","mime":"image\/jpeg","size":423861,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2026\/02\/19\/IMG_2493.jpg?itok=CEWP6wfP"}}},"media_ids":["679376","679372"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1214","name":"News Room"}],"categories":[],"keywords":[{"id":"177015","name":"winter olympics"},{"id":"108651","name":"goergia tech cheerleading"},{"id":"506","name":"alumni"},{"id":"5325","name":"Georgia Tech Alumni Association"}],"core_research_areas":[],"news_room_topics":[{"id":"71871","name":"Campus and Community"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:steven.gagliano@gatech.edu\u0022\u003ESteven Gagliano\u003C\/a\u003E\u003Cbr\u003EInstitute Communications\u0026nbsp;\u003Cbr\u003EGeorgia Tech\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}