“Arts organizations contribute so much to the vibrancy of a community,” said Caley Landau, program manager for GAIN and marketing strategist at EI². “They help create a sense of place and provide the ‘something to do’ that small cities and towns want to offer residents, new workers, and prospective businesses. Our hope is to enhance the arts and cultural ecosystem in Middle Georgia by providing training and technical assistance to the organizations that produce art in the region.”

A Rural Community Already Investing in Placemaking

Perry was selected as the pilot location in part for its active downtown revitalization work and commitment to placemaking. Through the Georgia Economic Placemaking Collaborative, Perry city staff partnered with EI²’s Center for Economic Development Research to develop strategies for arts‑based community development.

“Working alongside the Georgia Tech team has been a wonderful experience,” said Alicia Hartley, downtown manager for the City of Perry. “We hope that participants walk away from the cohort inspired and empowered to activate their organizations in creative and meaningful ways.”

Listening First, Then Providing Targeted Support

The program will begin with a listening session to understand participating organizations’ needs. EI² will then design tailored workshops drawing from experts at Georgia Tech and beyond. Every other month, cohort members will meet for sessions on business practices, digital tools, operational efficiency, marketing, placemaking partnerships, and other areas that support long‑term sustainability.

“They sound like great ideas — murals, pop‑up exhibits, outdoor performances — but how do you really get down to the nuts and bolts of making them happen?” Landau said. “And how do you bring the right partners to the table? That’s what we’ll explore together.”

A Statewide Mission, Strengthened Through the Arts

As Georgia Tech’s economic development arm, EI² administers programs that support entrepreneurs, manufacturers, communities, and municipalities across the state and around the world.

“GAIN represents an important part of EI²’s comprehensive approach to economic development,” said David Bridges, vice president of EI². “It gives us another way to create impact in Georgia by applying our expertise to serve arts organizations that are vital to Georgia communities.”

Jason Freeman, associate vice provost for Georgia Tech Arts, noted that the pilot aligns with the Institute’s broader commitment to supporting arts, culture, and creativity statewide.

“Through GAIN, I’m excited to learn more about the arts ecosystem in Middle Georgia,” Freeman said. “The lessons we learn will inform both statewide collaborations and new initiatives emerging through our Creative Quarter innovation district on campus.”

Program Funding and Support

The pilot is funded through the NEA’s Our Town program, which supports projects integrating arts, culture, and design into community development. The Georgia Council for the Arts is partnering with EI² on cohort recruitment, curriculum development, and arts‑based placemaking strategies.

Recruitment has begun. Arts nonprofits and arts‑based businesses in Middle Georgia may apply at innovate.gatech.edu/gain/.