688067 event 1770393147 1770393354 In conjunction with the 2026 Marketing Innovation Conference, the Scheller College of Business is hosting a Tech Talks Business session on Friday, February 27. Dean Anuj Mehrotra will be in conversation with Maria Elisa Botero Roba, chief marketing officer at Nutresa; Jeannine Haas, chief marketing officer at Gulfstream Aerospace; and Melody Lee, chief marketing officer at Mercedes-Benz USA, will explore how brands and consumers are co-creating trust, experiences, and cultural relevance in an increasingly connected world. They will offer candid insights into the challenges and opportunities shaping modern marketing and what it takes to lead with vision in a world where innovation and trust go hand in hand.

]]> In conjunction with the 2026 Marketing Innovation Conference, the Scheller College of Business is hosting a Tech Talks Business session on Friday, February 27. Dean Anuj Mehrotra will be in conversation with Maria Elisa Botero Roba, chief marketing officer at Nutresa; Jeannine Haas, chief marketing officer at Gulfstream Aerospace; and Melody Lee, chief marketing officer at Mercedes-Benz USA.

]]> 679210 image 263342 image/jpeg https://www.scheller.gatech.edu/events/2026/tech-talks-business-featuring-maria-elisa-botero-roba-chief-marketing-office.html?_gl=1*h6wz7e*_up*MQ..*_ga*ODEwNjI1NzcuMTc3MDM5MTc1OQ..*_ga_8XJDVR2ZKP*czE3NzAzOTE3NTgkbzEkZzEkdDE3NzAzOTE3NjQkajU0JGwwJGgxODQwNzkwNjkx 1188 189814 187915