{"686801":{"#nid":"686801","#data":{"type":"event","title":"Bench2Market Talks","body":[{"value":"\u003Cp\u003E\u003Ca href=\u0022https:\/\/gatech.zoom.us\/webinar\/register\/WN_uBNx4M_wSHOa2WNB59mbTA#\/registration\u0022\u003E\u003Cstrong\u003EREGISTER HERE\u003C\/strong\u003E\u003C\/a\u003E\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.linkedin.com\/in\/prithvisundar\/\u0022\u003EPrithvi Sundar\u003C\/a\u003E\u003Cbr\u003E\u003Cstrong\u003EVP of Advanced Technologies\u003C\/strong\u003E\u003Cbr\u003E\u003Cstrong\u003EGener8\u00b7Gener8\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EBringing a first-of-its-kind product to market requires more than solving technical problems \u2014 it demands navigating uncertainty with the right partners, structure, and strategy. This talk explores how early-stage teams can bridge the gap between academic innovation and scalable product development by building trust, defining clear roles, and avoiding common pitfalls. Prithvi shares practical guidance on partner selection, project setup, and de-risking early builds to accelerate commercialization the right way \u2014 the first time.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EBIO\u003C\/strong\u003E\u003Cbr\u003EPrithvi builds and scales complex instrumentation \u2014 turning breakthrough ideas into manufacturable, market-ready products. His work focuses on bridging the messy gap between early R\u0026amp;D and scalable commercialization, where strong partnerships, clear strategy, and disciplined execution make the difference.\u003C\/p\u003E\u003Cp\u003EAs VP of Advanced Technologies at Gener8, he leads multidisciplinary teams partnering with startups, academic spinouts, and strategics to bring first-of-their-kind platforms to life. The products he has helped develop have consistently centered around sophisticated sensor systems \u2014 whether in diagnostics, surgical devices, lab instruments, automotive, robotics, or metrology tools.\u003C\/p\u003E\u003Cp\u003EPrithvi is passionate about helping founders navigate ambiguity, accelerate the right way the first time, and build products that create real, lasting impact.\u003C\/p\u003E\u003Cp\u003E\u003Cbr\u003E\u003Cem\u003ELearn more at https:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u003C\/em\u003E\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u003Cem\u003EVirtual Event:\u003C\/em\u003E \u0022Accelerating Commercialization When There\u2019s No Playbook\u0022 - Prithvi Sundar, Gener8\u00b7Gener8\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Virtual Event: \u0022Accelerating Commercialization When There\u2019s No Playbook\u0022 - Prithvi Sundar, Gener8\u00b7Gener8"}],"uid":"27195","created_gmt":"2025-12-09 16:21:56","changed_gmt":"2025-12-09 16:25:26","author":"Colly Mitchell","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2025-12-10T12:00:00-05:00","event_time_end":"2025-12-10T13:00:00-05:00","event_time_end_last":"2025-12-10T13:00:00-05:00","gmt_time_start":"2025-12-10 17:00:00","gmt_time_end":"2025-12-10 18:00:00","gmt_time_end_last":"2025-12-10 18:00:00","rrule":null,"timezone":"America\/New_York"},"location":"Virtual event - see description","extras":[],"groups":[{"id":"655285","name":"GT Commercialization"},{"id":"1292","name":"Parker H. Petit Institute for Bioengineering and Bioscience (IBB)"},{"id":"1254","name":"Wallace H. Coulter Dept. of Biomedical Engineering"}],"categories":[],"keywords":[{"id":"187423","name":"go-bio"},{"id":"189814","name":"go-researchevents"},{"id":"188880","name":"go-bio-commercialization"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"194683","name":"Talk"},{"id":"10377","name":"Career\/Professional development"},{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:gactsa.events@gmail.com\u0022\u003Egactsa.events@gmail.com\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}