{"685349":{"#nid":"685349","#data":{"type":"event","title":"Bench2Market Talks","body":[{"value":"\u003Cp\u003ELearn why market research is essential during the innovation process and throughout the product lifecycle of a medical product. Explore key research techniques and when to apply them. \u0026nbsp;Discover how market research can help you gather critical business intelligence, such as identifying unmet needs, estimating market size, and assessing the priorities of various stakeholders across the healthcare ecosystem, to inform a path to market success.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/gatech.zoom.us\/webinar\/register\/WN_Ds2tCJOKTCy2kEYB9qQh8w\u0022\u003E\u003Cstrong\u003ERegister to attend via Zoom.\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cem\u003EThe Bench2Market funding series is created to provide commercialization guidance to the university research community. Learn more at \u003C\/em\u003E\u003Ca href=\u0022https:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u0022\u003E\u003Cem\u003Ehttps:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E.\u0026nbsp;\u003C\/em\u003E\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u0022Market Research Fundamentals\u0022 - Bijel Dholakia, Kim Gruidl - Afya Insights\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"\u0022Market Research Fundamentals\u0022 - Bijel Dholakia, Kim Gruidl - Afya Insights"}],"uid":"35486","created_gmt":"2025-09-29 15:04:13","changed_gmt":"2026-02-16 19:10:10","author":"Christina Wessels","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2026-02-25T12:00:00-05:00","event_time_end":"2026-02-25T13:00:00-05:00","event_time_end_last":"2026-02-25T13:00:00-05:00","gmt_time_start":"2026-02-25 17:00:00","gmt_time_end":"2026-02-25 18:00:00","gmt_time_end_last":"2026-02-25 18:00:00","rrule":null,"timezone":"America\/New_York"},"location":"Webinar","extras":[],"related_links":[{"url":"https:\/\/biolocity.gatech.edu\/bench2market\/","title":"Biolocity website"}],"groups":[{"id":"655285","name":"GT Commercialization"},{"id":"1292","name":"Parker H. Petit Institute for Bioengineering and Bioscience (IBB)"},{"id":"1254","name":"Wallace H. Coulter Dept. of Biomedical Engineering"}],"categories":[],"keywords":[{"id":"187423","name":"go-bio"},{"id":"189814","name":"go-researchevents"},{"id":"188880","name":"go-bio-commercialization"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}