685342 event 1759153496 1759166648 <![CDATA[Bench2Market Talks]]> Why are European healthcare costs so much lower — and innovation so much slower? This talk dives into cultural and structural contrasts: lean European organizations vs. U.S. executive roles, risk-averse workforces, conservative investors, and heavy regulation. With a focus on Germany–U.S. contracts, we’ll explore what it really takes to break into transatlantic healthcare markets.

Register to attend via Zoom.

The Bench2Market funding series is created to provide commercialization guidance to the university research community. Learn more at https://biolocity.gatech.edu/news-and-events/b2m-talks/. 

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