{"685342":{"#nid":"685342","#data":{"type":"event","title":"Bench2Market Talks","body":[{"value":"\u003Cp\u003EWhy are European healthcare costs so much lower \u2014 and innovation so much slower? This talk dives into cultural and structural contrasts: lean European organizations vs. U.S. executive roles, risk-averse workforces, conservative investors, and heavy regulation. With a focus on Germany\u2013U.S. contracts, we\u2019ll explore what it really takes to break into transatlantic healthcare markets.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/gatech.zoom.us\/webinar\/register\/WN_lf4dj91oSlObsaFs4CconQ#\/registration\u0022\u003E\u003Cstrong\u003ERegister to attend via Zoom.\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cem\u003EThe Bench2Market funding series is created to provide commercialization guidance to the university research community. Learn more at \u003C\/em\u003E\u003Ca href=\u0022https:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u0022\u003E\u003Cem\u003E\u003Cstrong\u003Ehttps:\/\/biolocity.gatech.edu\/news-and-events\/b2m-talks\/\u003C\/strong\u003E\u003C\/em\u003E\u003C\/a\u003E\u003Cem\u003E.\u0026nbsp;\u003C\/em\u003E\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Ch5\u003E\u003Ca href=\u0022https:\/\/biolocity.gatech.edu\/event\/bench2market-talks-culture-is-everything-european-vs-u-s-healthcare-markets\/\u0022 rel=\u0022bookmark\u0022 title=\u0022B2M Talks: Culture is Everything: European vs. U.S. Healthcare Markets\u0022\u003E\u003Cstrong\u003ECulture is Everything: European vs. U.S. Healthcare Markets\u003C\/strong\u003E\u003C\/a\u003E\u003C\/h5\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"\u0022Culture is Everything: European vs. U.S. Healthcare Markets\u0022 - Beth Harrison, Boiling Harrison and Company"}],"uid":"35486","created_gmt":"2025-09-29 13:44:56","changed_gmt":"2025-09-29 17:24:08","author":"Christina Wessels","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2025-11-19T12:00:00-05:00","event_time_end":"2025-11-19T13:00:00-05:00","event_time_end_last":"2025-11-19T13:00:00-05:00","gmt_time_start":"2025-11-19 17:00:00","gmt_time_end":"2025-11-19 18:00:00","gmt_time_end_last":"2025-11-19 18:00:00","rrule":null,"timezone":"America\/New_York"},"location":"Webinar","extras":[],"related_links":[{"url":"https:\/\/biolocity.gatech.edu\/bench2market\/","title":"Biolocity website"}],"groups":[{"id":"655285","name":"GT Commercialization"},{"id":"1292","name":"Parker H. Petit Institute for Bioengineering and Bioscience (IBB)"},{"id":"1254","name":"Wallace H. Coulter Dept. of Biomedical Engineering"}],"categories":[],"keywords":[{"id":"187423","name":"go-bio"},{"id":"189814","name":"go-researchevents"},{"id":"188880","name":"go-bio-commercialization"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}