{"684805":{"#nid":"684805","#data":{"type":"event","title":"Georgia CTSA Seminar","body":[{"value":"\u003Cp\u003E\u003Ca href=\u0022https:\/\/form.jotform.com\/252445510047046\u0022\u003EREGISTER HERE\u003C\/a\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cem\u003EThis talk will be in-person and in Zoom. Lunch will be provided for those who attend in-person. You will receive an Outlook invite after registering.\u003C\/em\u003E\u003Cbr\u003E\u003Cbr\u003EThere is an ideal form for the presentation of information. It\u0027s called the ABT (And, But, Therefore). It embodies three key forces: Agreement, Contradiction, Consequence. \u003Ca href=\u0022http:\/\/abtframework.com\/randy-olson\/\u0022\u003ERandy Olson\u003C\/a\u003E has spent 30 years studying it, developing it into the ABT Narrative Framework, written 12 books about it, and now teaching it to thousands of doctors and scientists, including here at Emory University for the Master of Science in Clinical Research (MSCR) and the Certificate Program in Translational Science (CPTS) for the past four years.\u003C\/p\u003E\u003Cp\u003EIn his talk, Olson will explain how the ABT can help you address the three most important challenges in communication today (singularity, stakes, and audience) and will show you how a century of knowledge from Hollywood storytelling now provides the key insights for successful communication, which, like it or not, you can see at work in today\u0027s presidential administration.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u0022Narrative Rules: Three Principles of Storytelling from Hollywood that are now Essential for the Successful Communication of Science and Medicine\u0022 - Randy Olson, ABT Framework\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"\u0022Narrative Rules: Three Principles of Storytelling from Hollywood that are now Essential for the Successful Communication of Science and Medicine\u0022 - Randy Olson, ABT Framework"}],"uid":"27195","created_gmt":"2025-09-12 14:49:20","changed_gmt":"2025-09-12 14:55:07","author":"Colly Mitchell","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2025-09-25T12:00:00-04:00","event_time_end":"2025-09-25T13:00:00-04:00","event_time_end_last":"2025-09-25T13:00:00-04:00","gmt_time_start":"2025-09-25 16:00:00","gmt_time_end":"2025-09-25 17:00:00","gmt_time_end_last":"2025-09-25 17:00:00","rrule":null,"timezone":"America\/New_York"},"location":"HYBRID - Zoom or In-person: Claudia Nance Rollins building room 2001","extras":[],"groups":[{"id":"655285","name":"GT Commercialization"},{"id":"1292","name":"Parker H. Petit Institute for Bioengineering and Bioscience (IBB)"},{"id":"1254","name":"Wallace H. Coulter Dept. of Biomedical Engineering"}],"categories":[],"keywords":[{"id":"187423","name":"go-bio"},{"id":"189814","name":"go-researchevents"},{"id":"188880","name":"go-bio-commercialization"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"194684","name":"Free"},{"id":"194683","name":"Talk"},{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:lauren.james@emory.edu\u0022\u003ELauren James\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}