Whether you’re launching something new or trying to grow what you’ve already built, the core challenge is the same: How do you know if your idea will actually turn into revenue? In this 2-hour, hands-on workshop, you’ll learn to apply Nascent Methodology — a practical and novel framework designed to help you identify the earliest signals of an opportunity. Originally developed for startups with no customers, this method is just as powerful for early-stage businesses or existing companies looking to expand, test new directions, or reconnect with unmet market needs.

​This workshop is ideal for founders, product leads, small business owners, and anyone looking to grow their business with fewer guesses and more insight. We’ll walk through a case study and guide you through exercises to:

​Spot People in Pain — potential customers who are actively struggling with a problem

​Quantify the Pain in Dollars ($) — to assess how much value you could create by solving the problem

​Evaluate new ideas (or re-evaluate existing ones) with clarity and speed

​You’ll leave with tools to:

​Test and refine your current offering

​Explore new market segments or product lines

​Avoid wasting time on ideas that are unlikely to ever gain traction

​Build a clearer path toward potential growth, despite having few or no customers