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  <title><![CDATA[New Minor Program Bridges Business, Sports, Entertainment]]></title>
  <body><![CDATA[<p>This summer, students are pursuing a new minor at Georgia Tech: <a href="https://catalog.gatech.edu/programs/minor-business-sports-entertainment/#text" rel="noreferrer noopener" target="_blank">Business of Sports and Entertainment</a>.&nbsp;</p><p>The collaboration between the Scheller College of Business and the Ivan College of Liberal Arts offers undergraduates a new way to explore new career paths and capitalizes on Georgia Tech’s proximity to sports and entertainment venues and industries.&nbsp;</p><p>Atlanta frequently hosts major events such as the College Football National Championship and is home to several professional sports teams. Meanwhile, the entertainment sector adds $14 billion annually to the state economy and supports more than 40,000 jobs, according to a 2021<strong> </strong><a href="https://tagedonline.org/wp-content/uploads/2024/12/2021-Georgia_s-Media-and-Entertainment-Ecosystem-Report.pdf" rel="noreferrer noopener" target="_blank">TAG Media and Entertainment Ecosystem Report</a>.&nbsp;</p><p>Richard "Dick" Bergmark, IM 1975, HON Ph.D. 2022, a former swimming and diving student-athlete who has directed his philanthropy to both academic and athletic initiatives, said he was thrilled to support the program. &nbsp;</p><p>“My management degree gave me the foundation for my career,” he said. “I’m thankful for both the academic and athletic experiences I had at Georgia Tech. Supporting the next generation is a great way for me to give back.”&nbsp;</p><p>The program requires:&nbsp;</p><div><ul><li>15 credit hours.</li><li>Courses such as:<ul><li>Sports and Entertainment Marketing.</li><li>Sports and Entertainment Law.</li><li>Science, Technology, and Sports.</li></ul></li><li>A hands-on practicum.</li><li>Electives in digital marketing, revenue analytics, and entrepreneurship.&nbsp;</li></ul><p><a href="https://catalog.gatech.edu/programs/minor-business-sports-entertainment/#text" rel="noreferrer noopener" target="_blank">Learn more about the new program</a>.&nbsp;</p></div>]]></body>
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      <value>2025-07-28T00:00:00-04:00</value>
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      <value><![CDATA[The collaboration between the Scheller College of Business and the Ivan College of Liberal Arts offers undergraduates a new way to explore new career paths and capitalizes on Georgia Tech’s proximity to sports and entertainment venues and industries. ]]></value>
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      <value><![CDATA[<p>The collaboration between the Scheller College of Business and the Ivan College of Liberal Arts offers undergraduates a new way to explore new career paths and capitalizes on Georgia Tech’s proximity to sports and entertainment venues and industries.&nbsp;</p>]]></value>
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            <title><![CDATA[Dick Bergmark (right) and students]]></title>
            <body><![CDATA[<p>Dick Bergmark gathers with Bergmark Dean’s Scholar students to cheer on the Yellow Jackets in Dublin, Ireland.</p>]]></body>
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                  <image_alt><![CDATA[Dick Bergmark (right) and students]]></image_alt>
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      <url>https://www.scheller.gatech.edu/news/2025/sports-and-entertainment-minor.html</url>
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      <url>https://catalog.gatech.edu/programs/minor-business-sports-entertainment/#text</url>
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      <url>https://www.scheller.gatech.edu/news/2022/a-lifetime-of-giving-the-history-and-impact-of-dick-bergmark-im75.html</url>
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