This year’s cohort spans a wide range of industries, including artificial intelligence, defense, healthcare, gaming, sustainability, media management, agriculture tech, fashion tech, education, and more. 

“These founders are in the messy middle and that's a beautiful place to be. There’s a lot of freedom in that,” said Margaret Weniger, director of Startup Launch. “We’re all going to be in this together. It's a safe space to try new things. It’s OK if it doesn't work out because what we want founders to learn is an entrepreneurial mindset and entrepreneurial spirit — something you take with you no matter what you do after this.”

Over the next 12 weeks, teams will validate ideas, build products, and acquire customers with the help of dedicated coaches, a robust founder community, and a network of mentors and alumni. 

Raghupathy "Siva" Sivakumar, Georgia Tech’s inaugural vice president of Commercialization and the faculty founder of CREATE-X, spoke about the core of CREATE-X and what it would take for founders to succeed.

“Startup Launch is not about Georgia Tech gaining from your success. We are here just for one reason, which is to make you successful,” he said. “You need to hold yourself accountable. You need to be ambitious in terms of how big a problem you solve. You need to be emphatic that the customer matters. The successful teams are 100% behind what's going to make the lives of customers easier and better.”

In 2014, CREATE-X was co-founded by Sivakumar, Steve McLaughlin(who is now the president of The Cooper Union for the Advancement of Science and Art), and other Georgia Tech faculty, including Ray Vito, Craig Forest, and Ravi Bellamkonda (who is now the executive vice president and provost of The Ohio State University). The program received its initial major philanthropic support from Chris Klaus, a Georgia Tech alumnus and tech entrepreneur, whose gift helped launch the initiative, and , played a key role in building out the program's maker courses. Over the years, CREATE-X has continued to grow, thanks largely to the philanthropic support of alumni and foundations who believe in its mission.

In the last decade, the program has produced over 650 startups, $2.4 billion in portfolio valuation, and had eight founders named to Forbes’ 30 Under 30. Wagner shared stories of past teams who pivoted dramatically — from a glucose-monitoring pillow to a sobriety app now valued at over $350 million, and from a camping gear delivery service to a billion-dollar logistics platform. 

“We don’t know which ideas will become the next unicorns,” Weniger said. “But we’re betting on you.”

At the kickoff event, McLaughlin and Klaus were honored for their contributions to Georgia Tech’s entrepreneurial ecosystem. McLaughlin encouraged the founders through the story of CREATE-X.

“From the very beginning, we challenged CREATE-X to be a startup as well. To this day, CREATE-X has raised its own money to do this. It's a reminder of what it takes to make this happen,” he said. “This is the most difficult challenge you have ever taken. I think at the time, we were probably skeptical about whether students could do it. Now we know that you can.”

Georgia Tech President Ángel Cabrera reflected on the impact of McLaughlin, Klaus, and others who saw the vision of Georgia Tech being an entrepreneurial campus. 

“Ten years ago, this was a crazy, absurd idea,” he said. “Now, 150 teams are working on their own crazy ideas. Even though sometimes there's this idea of the entrepreneur as a loner, what you learn very quickly is entrepreneurship is a team sport.”

Klaus spoke about people collaborating and helping solve problems together. 

“I'm especially inspired by Georgia with its complex history,” he said. “It continues to be a place where peace can be envisioned and pursued. I think this recognition strengthens my commitment to building bridges, resolving conflict, and lifting up voices that seek unity. As you build your businesses, you'll be building collaborations and partnerships, and hopefully make the world a better place.”

As the summer progresses, founders will be guided by CREATE-X’s core values: experiential education, entrepreneurial confidence, and real-world impact. Weniger encouraged teams to “show up uncomfortable” and “leverage every single resource” available.

The journey will culminate at Demo Day, where teams will showcase their startups to investors, industry leaders, and the broader community. The event is free, open to the public, and promises a front-row seat to the next wave of Georgia Tech-born innovation.

Demo Day 2025 will take place on Thursday, Aug. 28, at 5 p.m., in the Exhibition Hall. For more information and to RSVP, visit the CREATE-X Demo Day Eventbrite.