{"680976":{"#nid":"680976","#data":{"type":"news","title":"Georgia Tech Graduate Takes Kiid Coffee to \u2018Shark Tank\u2019 ","body":[{"value":"\u003Cdiv\u003E\u003Cp\u003EGeorgia Tech graduates and entrepreneurs David and Lauren Sanborn know it sounds strange that they send their 8- and 4-year-old sons to school with a cup of coffee in the morning, but David and their older son, Ethan, were able to successfully pitch the idea on ABC\u2019s \u003Cem\u003EShark Tank.\u003C\/em\u003E\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003EIn 2023, Ethan was recovering from a second broken bone in his leg in as many years when his parents began looking for new ways to get the recommended amount of vitamins and minerals in his diet. Discouraged by the high-sugar options on the market as he attempted to boost Ethan\u0027s calcium intake, David searched for an alternative. When Ethan liked the taste of milk with a splash of his dad\u0027s black coffee, David began experimenting with ways to create a child-friendly cup of coffee that could be added to a glass of milk. \u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003EOver 100 recipes later, David and company co-founder Ethan crafted \u003Ca href=\u0022https:\/\/kiidcoffee.com\u0022\u003EKiid Coffee\u003C\/a\u003E. Along with a blend of vitamins and minerals like magnesium, vitamin D, and iron, the powdered mix uses organic, water-decaffeinated coffee to retain antioxidants but reduce the amount of caffeine in the drink to less than that of a cup of hot chocolate or a soda. \u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003E\u0022You say coffee for kids, and the instant reaction, especially from parents, is, \u0027Why would I want to give my kids coffee?\u0027 because the American mindset is that coffee is all about the caffeine. But if your children are like ours, everything is, \u0027Why?\u0027 This opens up conversations with them about what they are consuming, compared to the drinks in the bright colored bottles with 200mg of caffeine that kids have at school,\u0022 David said. \u0026nbsp;\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003ESince graduating from the Institute in 2008 with a polymer and fiber engineering degree, David, a former student-athlete, has launched several startups. As he and Lauren began developing their latest product together, they saw an opportunity to share their entrepreneurial ventures with their children.\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003E\u0022What was interesting for me was wanting to teach our sons about entrepreneurship because you don\u0027t get that kind of education in elementary school or high school. When Ethan began asking questions about business and showed an interest in starting a lemonade stand, it was one of the factors that came together as we got started on this new idea,\u0022 David said. \u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003EThe Sanborns work full-time jobs along with their startup ventures, and they credit their time at Georgia Tech for learning how to handle the workload and navigate the complexities of entrepreneurship.\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003E\u0022Georgia Tech has been an incredible resource for us in helping us think about problem-solving and addressing challenges,\u201d said Lauren, who earned a management degree from Tech in 2007. \u201cIt\u0027s a great environment for honing your critical thinking skills. It\u2019s helped continue to open doors for us as alumni and allowed me to expand my role over time through a better understanding of marketing and technology. The Institute is a great overarching support system that helps businesses launch and be successful.\u201d \u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003EBased in Alpharetta, Georgia, the couple sold their first Kiid Coffee packs in April 2024, and it can be found on Amazon and in several local grocery stores around the region. When they got the call from \u003Cem\u003EShark Tank\u003C\/em\u003E, they realized that they may have tapped into a new market. \u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv\u003E\u003Cp\u003E\u0022When you say coffee for kids, we know it sounds ridiculous, which to us meant there was something there,\u0022 David said.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EEthan led the presentation, and after fielding offers from multiple sharks, the father-son duo agreed to a deal with Daniel Lubetzky, KIND Snacks founder and executive chairman.\u003C\/p\u003E\u003Cblockquote class=\u0022instagram-media\u0022 style=\u0022background-color:#FFF;border-radius:3px;border-width:0;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px);\u0022 data-instgrm-captioned=\u0022\u0022 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#F4F4F4;height:0;transform:translateY(-4px) translateX(8px);width:0;\u0022\u003E\u0026nbsp;\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cdiv style=\u0022display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px;\u0022\u003E\u003Cdiv style=\u0022background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px;\u0022\u003E\u0026nbsp;\u003C\/div\u003E\u003Cdiv style=\u0022background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px;\u0022\u003E\u0026nbsp;\u003C\/div\u003E\u003C\/div\u003E\u003Cp style=\u0022color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap;\u0022\u003E\u003Ca style=\u0022color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none;\u0022 href=\u0022https:\/\/www.instagram.com\/reel\/DG6TY_oAtFD\/?utm_source=ig_embed\u0026amp;utm_campaign=loading\u0022 target=\u0022_blank\u0022\u003EA post shared by Shark Tank (@sharktankabc)\u003C\/a\u003E\u003C\/p\u003E\u003C\/div\u003E\u003C\/blockquote\u003E\u003Cscript async=\u0022\u0022 src=\u0022\/\/www.instagram.com\/embed.js\u0022\u003E\u003C\/script\u003E\u003Cp\u003EA ticker set up in the Sanborns\u2019 home alerts them to each new sale as a way to teach their kids about commerce, and on the weekends, they enjoy their coffee as a family and watch sales grow.\u0026nbsp;\u003C\/p\u003E\u003C\/div\u003E","summary":"","format":"full_html"}],"field_subtitle":[{"value":"David Sanborn and his 8-year-old son will pitch the first coffee made for kids.   "}],"field_summary":[{"value":"\u003Cp\u003EDavid Sanborn and his 8-year-old son will pitch the first coffee made for kids. \u0026nbsp;\u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"David Sanborn and his 8-year-old son will pitch the first coffee made for kids.   "}],"uid":"36418","created_gmt":"2025-03-06 19:44:45","changed_gmt":"2025-03-10 19:08:45","author":"sgagliano3","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2025-03-06T00:00:00-05:00","iso_date":"2025-03-06T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"676492":{"id":"676492","type":"image","title":"Kiid Coffee on Shark Tank","body":"\u003Cp\u003EDavid Sanborn and his son, Ethan, appear on ABC\u0027s \u003Cem\u003EShark Tank, \u003C\/em\u003Epitching \u0026nbsp;Kiid Coffee. Submitted Photo.\u0026nbsp;\u003C\/p\u003E","created":"1741290382","gmt_created":"2025-03-06 19:46:22","changed":"1741290382","gmt_changed":"2025-03-06 19:46:22","alt":"Kiid Coffee on Shark Tank","file":{"fid":"260289","name":"174388_0848.jpg","image_path":"\/sites\/default\/files\/2025\/03\/06\/174388_0848.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2025\/03\/06\/174388_0848.jpg","mime":"image\/jpeg","size":3094205,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2025\/03\/06\/174388_0848.jpg?itok=vR9gO52O"}}},"media_ids":["676492"],"groups":[{"id":"1214","name":"News Room"}],"categories":[{"id":"130","name":"Alumni"}],"keywords":[{"id":"190167","name":"shark tank"},{"id":"190227","name":"alumni entrepreneurs"}],"core_research_areas":[],"news_room_topics":[{"id":"71871","name":"Campus and Community"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:steven.gagliano@gatech.edu\u0022\u003ESteven Gagliano\u003C\/a\u003E - Institute Communications\u003C\/p\u003E","format":"limited_html"}],"email":["steven.gagliano@gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}