680950event17412108741741210999<![CDATA[MarComm Training: Harder, Better, Faster, Stronger: The Marketer’s Guide to Generative AI Prompt Engineering]]>
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Generative AI is only as good as the prompts you feed it—so how do you get it to deliver the creative, strategic, and on-brand content you actually need? In this lively session with a hands-on demonstration, we’ll demystify prompt engineering with real-world marketing and communications examples. From crafting clear, targeted prompts to using AI as a brainstorming partner, you’ll learn techniques to refine outputs, generate fresh ideas, and boost efficiency. ]]>Danielle Drexler, Institute Communications, Email: ddrexler3@gatech.edu