{"680211":{"#nid":"680211","#data":{"type":"news","title":" Generating Buzz: Understanding \u2018Brain Rot\u2019","body":[{"value":"\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cp\u003EThe term \u201cbrain rot\u201d dates back to Henry David Thoreau\u2019s 1854 book \u003Cem\u003EWalden,\u003C\/em\u003Ebut in the digital age, it has become Oxford University Press\u2019 \u003Ca href=\u0022https:\/\/corp.oup.com\/word-of-the-year\/\u0022\u003E2024 Word of the Year\u003C\/a\u003E. With people averaging nearly seven hours of screen time per day, brain rot is defined by the publication as the result of overconsumption of material considered to be trivial or unchallenging, with a particular emphasis on online content and social media.\u003C\/p\u003E\u003Cp\u003EUsage of the term increased by 230% between 2023 and 2024, and \u003Ca href=\u0022https:\/\/psychology.gatech.edu\/people\/eric-schumacher\u0022\u003EEric Schumacher\u003C\/a\u003E, professor of psychology specializing in the study of cognitive control, talks about how brain rot is spreading and how to stem the tide.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022https:\/\/news.gatech.edu\/features\/2025\/01\/generating-buzz-understanding-brain-rot\u0022\u003EListen to the \u003Cem\u003EGenerating Buzz \u003C\/em\u003Epodcast episode.\u003C\/a\u003E\u003C\/p\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cp\u003EEric Schumacher, professor of psychology specializing in the study of cognitive control, joins the \u003Cem\u003EGenerating Buzz \u003C\/em\u003Epodcast to talk about how brain rot is spreading \u2014 and how to stem the tide.\u003C\/p\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Eric Schumacher, professor of psychology specializing in the study of cognitive control, joins the Generating Buzz podcast to talk about how brain rot is spreading \u2014 and how to stem the tide."}],"uid":"34528","created_gmt":"2025-02-05 17:18:05","changed_gmt":"2025-02-05 18:57:17","author":"jhunt7","boilerplate_text":"","field_publication":"","field_article_url":"","location":"Atlanta, GA","dateline":{"date":"2025-02-05T00:00:00-05:00","iso_date":"2025-02-05T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"676220":{"id":"676220","type":"image","title":"Usage of the term \u0022brain rot\u0022 increased by 230% between 2023 and 2024.","body":null,"created":"1738781719","gmt_created":"2025-02-05 18:55:19","changed":"1738781719","gmt_changed":"2025-02-05 18:55:19","alt":"A person holds a cell phone while watching television.","file":{"fid":"259956","name":"GB Jan 2025 Header web.jpg","image_path":"\/sites\/default\/files\/2025\/02\/05\/GB%20Jan%202025%20Header%20web.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2025\/02\/05\/GB%20Jan%202025%20Header%20web.jpg","mime":"image\/jpeg","size":450844,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2025\/02\/05\/GB%20Jan%202025%20Header%20web.jpg?itok=rWOiD4Zt"}}},"media_ids":["676220"],"groups":[{"id":"1278","name":"College of Sciences"},{"id":"443951","name":"School of Psychology"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}