The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are excited to present the 8th annual Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 21, 2025!

As marketing enters a new era, the intersection of technology and creativity is transforming how businesses connect with customers, design campaigns, and shape their strategies. MIC@S 2025 is dedicated to exploring how marketers can navigate this dynamic landscape by blending innovation with creativity to craft the next chapter of marketing.

This year's theme, "Technology Meets Creativity: Shaping Marketing's Next Chapter," highlights the importance of integrating cutting-edge tools like AI, data personalization, and influencer strategies while maintaining a focus on authentic, creative customer engagement.

Join us for an afternoon of keynotes, interactive breakout sessions, expert panel discussions, and a networking reception, all designed to inspire and equip you with actionable insights to thrive in the evolving world of marketing.

Ticket Pricing

Current Scheller Students: $10
Georgia Tech Alumni: $30
Business Professionals (Community/Industry/Other), Prospective Students: $50
Admission fee includes admission to conference and networking reception.

If you have any questions, please contact Jaya Jagannathan (jjagannathan3@gatech.edu).

Please register today as space is limited! A link to purchase your ticket will be provided once you register below.

https://www.scheller.gatech.edu/events/2025/2025-marketing-innovation-conference.html