{"677425":{"#nid":"677425","#data":{"type":"profile","title":"Timothy Halloran","body":[{"value":"\u003Cp\u003ETimothy Halloran, a distinguished member of Scheller\u2019s marketing faculty since 2015, has earned multiple university-wide teaching awards. A seasoned consumer marketing expert, he has shaped global brands such as Coca-Cola, Home Depot, Kraft Foods, Delta Airlines, and Procter \u0026amp; Gamble. At Coca-Cola, he led the national launch of Powerade and co-developed Dasani, cementing his reputation for driving high-impact brand strategies. At Georgia Tech, Halloran has pioneered courses like Global Product and Brand Management and Marketing Research Tools and Design, blending academic rigor with real-world insights. He also served as Faculty Director of the EMBA program from 2020-2024. His book \u003Cem\u003ERomancing the Brand\u003C\/em\u003E received multiple awards and was named a top business book by \u003Cem\u003EForbes\u003C\/em\u003E. Halloran\u2019s research on consumer engagement in social media brand communities has garnered significant recognition, further establishing him as a thought leader in the field. He holds a DBA from the University of Florida and a master\u2019s in marketing research from the University of Georgia.\u003C\/p\u003E","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"35797","created_gmt":"2024-10-09 17:08:15","changed_gmt":"2025-05-16 15:51:33","author":"Siobhan Rodriguez","boilerplate_text":"","field_publication":"","field_article_url":"","extras":[],"hg_media":{"675263":{"id":"675263","type":"image","title":"Timothy Halloran ","body":null,"created":"1728493705","gmt_created":"2024-10-09 17:08:25","changed":"1728493705","gmt_changed":"2024-10-09 17:08:25","alt":"Image of Timothy Halloran","file":{"fid":"258867","name":"halloran_tim_profile_hi-res.jpg","image_path":"\/sites\/default\/files\/2024\/10\/09\/halloran_tim_profile_hi-res.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2024\/10\/09\/halloran_tim_profile_hi-res.jpg","mime":"image\/jpeg","size":658958,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2024\/10\/09\/halloran_tim_profile_hi-res.jpg?itok=Zs4AdF0U"}}},"media_ids":["675263"],"related_links":[{"url":"https:\/\/www.scheller.gatech.edu\/directory\/faculty\/halloran\/index.html","title":"Faculty Profile"}],"groups":[{"id":"658168","name":"Experts"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":["Faculty"],"areas_of_expertise":[],"news_and_recent_appearances":[{"nid":"682423","title":"Chick-fil-A launched an app with original content. How is it doing?"},{"nid":"682422","title":"Why one of Georgia\u2019s top rivals for film projects could kill its incentives"}],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}