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  <title><![CDATA[Semester Start-Up Series: Adapting Georgia Tech's Brand Standards to the Scheller Website… and Beyond]]></title>
  <body><![CDATA[<p>Come learn how Scheller College of Business adapted Georgia Tech's brand standards to meet their unique website needs!</p>]]></body>
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      <value><![CDATA[Join us for this session!]]></value>
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      <value><![CDATA[<p>Come learn how Scheller College of Business adapted Georgia Tech's brand standards to meet their unique website needs during their last redesign project. Joe Macri will also showcase how they extended their vision to email, marketing, and recruiting activities, to create a cohesive and recognizable brand presence that effectively communicates their mission and values to their target audience.</p>]]></value>
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      <value><![CDATA[2024-09-19T12:30:00-04:00]]></value>
      <value2><![CDATA[2024-09-19T13:00:00-04:00]]></value2>
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      <timezone><![CDATA[America/New_York]]></timezone>
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      <value><![CDATA[<p>Danielle Drexler</p><p>Institute Communications: ddrexler3@gatech.edu</p>]]></value>
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      <url><![CDATA[https://events.teams.microsoft.com/event/aae523fd-29a6-47f3-a01a-01a5c0ad1307@482198bb-ae7b-4b25-8b7a-6d7f32faa083]]></url>
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          <item><![CDATA[Institute Communications]]></item>
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